Audience

 
  Women
11,010
 
100.0
 
Age
 
 
  Median Age
55.6
 
 
  Age 18-49
3,778
 
34.3
 
  Age 25-49
3,490
 
31.7
 
  Age 35+
9,896
 
89.9
 
  Age 35-54
4,241
 
38.5
 
Household Income
 
 
  Median HHI
$60,834
 
 
  HHI $50,000+
6,562
 
59.6
 
  HHI $60,000+
5,571
 
50.6
 
  HHI $75,000+
4,384
 
39.8
 
  HHI $100,000+
2,852
 
25.9
 
Marital Status
 
 
  Married
6,647
 
60.4
 
  Widowed/Divorced/Separated
3,325
 
30.2
 
Presence of Children
 
 
  Any Kids
3,262
 
29.6
 
Home Ownership
 
 
  Median Home Value
$188,587
 
 
  Own Home
9,180
 
83.4
 
  Home Value $150,000+
5,580
 
50.7
 
  Home Value $200,000+
4,297
 
39.0
 
  Home Value $250,000+
3,216
 
29.2
 
Employment
 
 
  Employed
5,571
 
50.6
 
  Dual Income Household
2,913
 
26.5
 
  Professional/Managerial
2,318
 
21.2
 
Education
 
 
  Any College
6,415
 
58.3
 
Pets
 
 
  HH owns a pet
6,577
 
59.7
 
  HH owns any dogs
4,850
 
44.1
 
  HH owns any cats
3,101
 
28.2
 
Influentials/Connectivity*
 
 
  Recommend products/services to friends
7,606
 
66.2
 
  Recommend to family members
8,377
 
72.9
 
  Members of social networking website(s)
4,182
 
41.9
 


Source: MRI Fall 2011; *Spring 2011