| |
|
|
 |
| |
Women |
11,010 |
|
100.0 |
|
|
| Age |
|
|
|
|
| |
Median Age |
55.6 |
|
|
|
| |
Age 18-49 |
3,778 |
|
34.3 |
|
| |
Age 25-49 |
3,490 |
|
31.7 |
|
| |
Age 35+ |
9,896 |
|
89.9 |
|
| |
Age 35-54 |
4,241 |
|
38.5 |
|
|
| Household Income |
|
|
|
|
| |
Median HHI |
$60,834 |
|
|
|
| |
HHI $50,000+ |
6,562 |
|
59.6 |
|
| |
HHI $60,000+ |
5,571 |
|
50.6 |
|
| |
HHI $75,000+ |
4,384 |
|
39.8 |
|
| |
HHI $100,000+ |
2,852 |
|
25.9 |
|
|
| Marital Status |
|
|
|
|
| |
Married |
6,647 |
|
60.4 |
|
| |
Widowed/Divorced/Separated |
3,325 |
|
30.2 |
|
|
| Presence of Children |
|
|
|
|
| |
Any Kids |
3,262 |
|
29.6 |
|
|
| Home Ownership |
|
|
|
|
| |
Median Home Value |
$188,587 |
|
|
|
| |
Own Home |
9,180 |
|
83.4 |
|
| |
Home Value $150,000+ |
5,580 |
|
50.7 |
|
| |
Home Value $200,000+ |
4,297 |
|
39.0 |
|
| |
Home Value $250,000+ |
3,216 |
|
29.2 |
|
|
| Employment |
|
|
|
|
| |
Employed |
5,571 |
|
50.6 |
|
| |
Dual Income Household |
2,913 |
|
26.5 |
|
| |
Professional/Managerial |
2,318 |
|
21.2 |
|
|
| Education |
|
|
|
|
| |
Any College |
6,415 |
|
58.3 |
|
|
| Pets |
|
|
|
|
| |
HH owns a pet |
6,577 |
|
59.7 |
|
| |
HH owns any dogs |
4,850 |
|
44.1 |
|
| |
HH owns any cats |
3,101 |
|
28.2 |
|
|
| Influentials/Connectivity* |
|
|
|
|
| |
Recommend products/services to friends |
7,606 |
|
66.2 |
|
| |
Recommend to family members |
8,377 |
|
72.9 |
|
| |
Members of social networking website(s) |
4,182 |
|
41.9 |
|
Source: MRI Fall 2011; *Spring 2011
|
