Magazine Info


  630 Alabama
59,800
 
  910 Alaska
5,100
 
  850 Arizona
50,800
 
  710 Arkansas
32,400
 
  940 California
240,400
 
  830 Colorado
45,700
 
  160 Connecticut
39,600
 
  240 Delaware
11,100
 
  260 District of Columbia
41,800
 
  560 Florida
171,600
 
  550 Georgia
90,800
 
  950 Hawaii
8,500
 
  820 Idaho
14,200
 
  330 Illinois
132,000
 
  320 Indiana
65,000
 
  420 Iowa
52,500
 
  460 Kansas
56,100
 
  610 Kentucky
54,500
 
  720 Louisiana
42,500
 
  110 Maine
16,900
 
  250 Maryland
37,600
 
  140 Massachusetts
69,800
 
  340 Michigan
122,600
 
  410 Minnesota
76,200
 
  640 Mississippi
29,600
 
  430 Missouri
66,700
 
  810 Montana & Wyoming
19,300
 
  450 Nebraska
28,700
 
  870 Nevada
20,000
 
  120 New Hampshire 
15,900
 
  220 New Jersey
92,600
 
  840 New Mexico
16,800
 
  210 New York
171,600
 
  530 North Carolina
113,100
 
  440 North & South Dakota
25,100
 
 
  310 Ohio
161,700
 
  730 Oklahoma
43,700
 
  930 Oregon
44,400
 
  230 Pennsylvania
166,800
 
  150 Rhode Island
11,400
 
  540 South Carolina
49,000
 
  620 Tennessee
95,600
 
  740 Texas
202,300
 
  860 Utah
21,400
 
  130 Vermont
7,500
 
  510 Virginia/West Virginia
88,100
 
  920 Washington
62,600
 
  350 Wisconsin
83,500
 



* BehaviorScan® is an industry recognized in-market-testing service provided by Information Resources, Inc. The markets selected are not only representative, but are small enough to control and afford. In the last 25 years IRI has tested over a 1,000 new products with an accuracy rate of 92%.

Participating manufacturers, hired by IRI, have their Food, Drug & Mass purchases tracked. The collected data is analyzed by IRI to see how advertising that runs in the market impacts the consumerís purchasing habits.

The BehaviorScan® testing service is available based on sectional center definitions in the following cities: Pittsfield, MA, Eau Claire, WI, Grand Junction, CO and Cedar Rapids, IA. The Bscan edition of LHJ runs in subscription copies only in the market purchased.