 |
| |
630 |
Alabama |
59,800 |
|
 |
| |
910 |
Alaska |
5,100 |
|
|
| |
850 |
Arizona |
50,800 |
|
|
| |
710 |
Arkansas |
32,400 |
|
|
| |
940 |
California |
240,400 |
|
|
| |
830 |
Colorado |
45,700 |
|
|
| |
160 |
Connecticut |
39,600 |
|
|
| |
240 |
Delaware |
11,100 |
|
|
| |
260 |
District of Columbia |
41,800 |
|
|
| |
560 |
Florida |
171,600 |
|
|
| |
550 |
Georgia |
90,800 |
|
|
| |
950 |
Hawaii |
8,500 |
|
|
| |
820 |
Idaho |
14,200 |
|
|
| |
330 |
Illinois |
132,000 |
|
|
| |
320 |
Indiana |
65,000 |
|
|
| |
420 |
Iowa |
52,500 |
|
|
| |
460 |
Kansas |
56,100 |
|
|
| |
610 |
Kentucky |
54,500 |
|
|
| |
720 |
Louisiana |
42,500 |
|
|
| |
110 |
Maine |
16,900 |
|
|
| |
250 |
Maryland |
37,600 |
|
|
| |
140 |
Massachusetts |
69,800 |
|
|
| |
340 |
Michigan |
122,600 |
|
|
| |
410 |
Minnesota |
76,200 |
|
|
| |
640 |
Mississippi |
29,600 |
|
|
| |
430 |
Missouri |
66,700 |
|
|
| |
810 |
Montana & Wyoming |
19,300 |
|
|
| |
450 |
Nebraska |
28,700 |
|
|
| |
870 |
Nevada |
20,000 |
|
|
| |
120 |
New Hampshire |
15,900 |
|
|
| |
220 |
New Jersey |
92,600 |
|
|
| |
840 |
New Mexico |
16,800 |
|
|
| |
210 |
New York |
171,600 |
|
|
| |
530 |
North Carolina |
113,100 |
|
|
| |
440 |
North & South Dakota |
25,100 |
|
|
|
|
|
| |
310 |
Ohio |
161,700 |
|
|
| |
730 |
Oklahoma |
43,700 |
|
|
| |
930 |
Oregon |
44,400 |
|
|
| |
230 |
Pennsylvania |
166,800 |
|
|
| |
150 |
Rhode Island |
11,400 |
|
|
| |
540 |
South Carolina |
49,000 |
|
|
| |
620 |
Tennessee |
95,600 |
|
|
| |
740 |
Texas |
202,300 |
|
|
| |
860 |
Utah |
21,400 |
|
|
| |
130 |
Vermont |
7,500 |
|
|
| |
510 |
Virginia/West Virginia |
88,100 |
|
|
| |
920 |
Washington |
62,600 |
|
|
| |
350 |
Wisconsin |
83,500 |
|
|
* BehaviorScan® is an industry recognized in-market-testing service provided by Information Resources, Inc. The markets selected are not only representative, but are small enough to control and afford. In the last 25 years IRI has tested over a 1,000 new products with an accuracy rate of 92%.
Participating manufacturers, hired by IRI, have their Food, Drug & Mass purchases tracked. The collected data is analyzed by IRI to see how advertising that runs in the market impacts the consumer’s purchasing habits.
The BehaviorScan® testing service is available based on sectional center definitions in the following cities: Pittsfield, MA, Eau Claire, WI, Grand Junction, CO and Cedar Rapids, IA. The Bscan edition of LHJ runs in subscription copies only in the market purchased. |
