Magazine Info


 

Regional Split Runs
Geographic split runs are available in offset only along regional, state and spot market lines. Premiums do not earn any discounts and are not subject to 15% agency commission. Geographic and spot market splits are available in every issue, subject to mechanical capacity.

Position
Full latitude is necessary on all advertisements to meet mechanical and make-up considerations.

Important Orders, copy and copy instructions for regional and spot market and state split-run advertisements must be clearly marked as such and should clearly identify the copy to be used in a specific regional edition(s), geographical area(s) or "balance of circulation."

         
         
  1ST COPY CHANGE
$9,000
$10,900
 
  EACH ADDITIONAL COPY CHANGE
$7,200
$9,000
 
  PERFECT A/B
$16,600
$32,000
 
         
         
  1ST COPY CHANGE
$3,600
$4,700
 
  EACH ADDITIONAL COPY CHANGE
$3,300
$3,900
 
         
         
  REGIONAL COPY CHANGE
$1,750
$3,200