Audience

 
  Adults
11,638
 
100.0
 
  Women
11,010
 
94.6
 
  Men
628
 
5.4
 
Age
 
 
  Median Age
55.5
 
 
  Age 18-49
3,962
 
34.0
 
  Age 25-49
3,641
 
31.3
 
  Age 35+
10,456
 
89.9
 
  Age 35-54
4,421
 
38.0
 
Household Income
 
 
  Median HHI
$60,416
 
 
  HHI $50,000+
6,929
 
59.5
 
  HHI $60,000+
5,854
 
50.3
 
  HHI $75,000+
4,592
 
39.5
 
  HHI $100,000+
2,929
 
25.2
 
Marital Status
 
 
  Married
7,091
 
60.9
 
  Widowed/Divorced/Separated
3,417
 
29.4
 
Presence of Children
 
 
  Any Kids
3,466
 
29.8
 
Home Ownership
 
 
  Median Home Value
$189,420
 
 
  Own Home
9,725
 
83.6
 
  Home Value $150,000+
5,942
 
51.1
 
  Home Value $200,000+
4,573
 
39.3
 
  Home Value $250,000+
3,393
 
29.2
 
Employment
 
 
  Employed
5,896
 
50.7
 
  Dual Income Household
3,062
 
26.3
 
  Professional/Managerial
2,395
 
20.6
 
Education
 
 
  Any College
6,723
 
57.8
 
Pets
 
 
  HH owns a pet
6,887
 
59.2
 
  HH owns any dogs
5,113
 
43.9
 
  HH owns any cats
3,272
 
28.1
 
Influentials/Connectivity*
 
 
  Recommend products/services to friends
8,063
 
65.9
 
  Recommend to family members
8,895
 
72.8
 
  Members of social networking website(s)
5,069
 
41.5
 


Source: MRI Fall 2011; *Spring 2011