| |
|
|
 |
| |
Adults |
11,638 |
|
100.0 |
|
| |
Women |
11,010 |
|
94.6 |
|
| |
Men |
628 |
|
5.4 |
|
|
| Age |
|
|
|
|
| |
Median Age |
55.5 |
|
|
|
| |
Age 18-49 |
3,962 |
|
34.0 |
|
| |
Age 25-49 |
3,641 |
|
31.3 |
|
| |
Age 35+ |
10,456 |
|
89.9 |
|
| |
Age 35-54 |
4,421 |
|
38.0 |
|
|
| Household Income |
|
|
|
|
| |
Median HHI |
$60,416 |
|
|
|
| |
HHI $50,000+ |
6,929 |
|
59.5 |
|
| |
HHI $60,000+ |
5,854 |
|
50.3 |
|
| |
HHI $75,000+ |
4,592 |
|
39.5 |
|
| |
HHI $100,000+ |
2,929 |
|
25.2 |
|
|
| Marital Status |
|
|
|
|
| |
Married |
7,091 |
|
60.9 |
|
| |
Widowed/Divorced/Separated |
3,417 |
|
29.4 |
|
|
| Presence of Children |
|
|
|
|
| |
Any Kids |
3,466 |
|
29.8 |
|
|
| Home Ownership |
|
|
|
|
| |
Median Home Value |
$189,420 |
|
|
|
| |
Own Home |
9,725 |
|
83.6 |
|
| |
Home Value $150,000+ |
5,942 |
|
51.1 |
|
| |
Home Value $200,000+ |
4,573 |
|
39.3 |
|
| |
Home Value $250,000+ |
3,393 |
|
29.2 |
|
|
| Employment |
|
|
|
|
| |
Employed |
5,896 |
|
50.7 |
|
| |
Dual Income Household |
3,062 |
|
26.3 |
|
| |
Professional/Managerial |
2,395 |
|
20.6 |
|
|
| Education |
|
|
|
|
| |
Any College |
6,723 |
|
57.8 |
|
|
| Pets |
|
|
|
|
| |
HH owns a pet |
6,887 |
|
59.2 |
|
| |
HH owns any dogs |
5,113 |
|
43.9 |
|
| |
HH owns any cats |
3,272 |
|
28.1 |
|
|
| Influentials/Connectivity* |
|
|
|
|
| |
Recommend products/services to friends |
8,063 |
|
65.9 |
|
| |
Recommend to family members |
8,895 |
|
72.8 |
|
| |
Members of social networking website(s) |
5,069 |
|
41.5 |
|
Source: MRI Fall 2011; *Spring 2011
|
