Rate Base: 850,000
Audience: 4,930,000
Distribution: Pediatrician and OB/GYN offices
Frequency: 8x/year
| 2012 RATES |
|
|
| Ad Size |
4-color |
B&W |
| Page |
$101,220 |
$75,980 |
| 2/3 page |
$70,850 |
$53,190 |
| 1/2 page |
$61,230 |
$45,590 |
| 1/3 page |
$40,480 |
$30,390 |
| 2nd Cover |
$116,400 |
N/A |
| 3rd Cover |
$111,330 |
N/A |
| 4th Cover |
$121,450 |
N/A |
All rates subject to change
BPA Audited. Publisher's 2012 projection;
Source: Simmons Fall 2010 Full Year Study, Publisher's adjusted audience.
