Ser Padres Audience

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Audience

Demographic Profile: Adults
Total Adults: 3,446,000

PROFILE

AUD (000)

% COMP

Age 18-34

1,796

52

Age 18-49

2,891

84

Age 25-49

2.315

67

Age 25-54

2,577

75

Median age (years)

34

 

Foreign born

3,162

92

Speak only/mostly Spanish in home

2,820

82

Married

2,015

59

Graduated HS+

2,033

59

Employed

1,926

56

HHI $30,000+

1,678

49

HHI $40,000+

1,073

31

HHI $50,000+

795

23

Average HHI

$40,476

 

Median HHI

$29,271

 

Any children

3,226

94

2+ children

2,484

72

3+ children

1,421

41

Children under 2

800

23

Children under 6

1,735

50

Children ages 2-5

1,411

41

Children ages 6-11

1,489

43

Children ages 12-17

1,251

36

Average number of children in HH

2.6

 

Household size 3+

2,723

79

Source: Simmons Fall 2006 NHCS Adult Full Year Unified Study; Publisher's adjusted audience,
Base: Total Hispanic Adults

Demographic Profile: Women
Total Adults: 2,483,000

PROFILE

AUD (000)

% COMP

Age 18-34

1,258

51

Age 18-49

2,036

82

Age 25-49

1,722

69

Age 25-54

1,922

77

Median age (years)

35

 

Foreign born

2,217

89

Speak only/mostly Spanish in home

1,896

76

Married

1,462

59

Graduated HS+

1,537

62

Employed

1,079

44

HHI $30,000+

1,109

45

HHI $40,000+

740

30

HHI $50,000+

542

22

Average HHI

$40,464

 

Median HHI

$26,616

 

Any children

2,307

93

2+ children

1,834

74

3+ children

1,056

43

Children under 2

560

23

Children under 6

1,205

49

Children ages 2-5

997

40

Children ages 6-11

1,206

49

Children ages 12-17

957

39

Average number of children in HH

2.6

 

Household size 3+

1,940

78

Index 100 = U.S. Average Hispanic Woman
Source: Simmons Fall 2006 NHCS Adult Full Year Unified Study; Publisher's adjusted audience,
Base: Total Hispanic Women

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