Demographic Profile: Adults

Total Adults: 2,140,000

PROFILE	AUD (000)	% COMP
Women	1,565	73
Men	575	27
Age 18-34	902	42
Age 18-49	1,884	88
Age 25-49	1,634	76
Age 25-54	1,710	80
Median Age (years)	37.2
Foreign born	1,714	80
Live in the U.S. for 5+ years	1,559	73
Live in the U.S. for 10+ years	1,155	54
Speak only/mostly Spanish in home	1,712	80
Married	1,401	66
Graduated HS+	1,050	49
Employed	1,146	54
HHI $30,000+	1,123	53
HHI $40,000+	834	39
HHI $50,000+	560	26
Average HHI	$42,297
Median HHI	$31,547
Any children	1,762	82
2+ children	1,327	62
3+ children	684	32
Children under 6	1,078	50
Children ages 6-11	1,001	47
Children ages 12-17	813	38
Household size 4+	1,604	75

Source: MRI Doublebase 2012, Base: Total Adults.

Demographic Profile: Women

Total Women: 1,565,000

PROFILE	AUD (000)	% COMP
Age 18-34	741	47
Age 18-49	1,415	90
Age 25-49	1,183	76
Age 25-54	1,244	80
Median Age (years)	35.7
Foreign born	1,193	76
Live in the U.S. for 5+ years	1,043	67
Live in the U.S. for 10+ years	758	48
Speak only/mostly Spanish in home	1,211	77
Married	980	63
Graduated HS+	836	53
Employed	708	45
HHI $30,000+	751	48
HHI $40,000+	519	33
HHI $50,000+	322	21
Average HHI	$38,967
Median HHI	$29,054
Any children	1,310	84
2+ children	976	62
787	504	32
Children under 6	787	50
Children ages 6-11	762	49
Children ages 12-17	593	38
Household size 4+	1,161	74

Source: MRI Doublebase 2012