Demographic Profile: Adults

Total Adults: 3,444,000

PROFILE	AUD (000)	% COMP
Women	2,489	72
Men	958	28
Age 18-34	1,738	51
Age 18-49	2,901	84
Age 25-49	2,470	72
Age 25-54	2,656	77
Median Age (years)	35
Foreign born	2,945	86
Speak only/mostly Spanish in home	3,050	89
Married	2,170	63
Graduated HS+	1,823	53
Employed	1,979	58
HHI $30,000+	2,060	60
HHI $40,000+	1,584	46
HHI $50,000+	1,210	35
Average HHI	$47,985
Median HHI	$37,742
Any children	3,108	90
2+ children	2,497	73
3+ children	1,670	49
Children under 2	822	24
Children under 6	1,830	53
Children ages 2-5	1,378	40
Children ages 6-11	1,652	48
Children ages 12-17	1,091	32
Average number of children in HH	3
Household size 3+	3,144	91

Base: Total Hispanic Adults
Simmons Fall 2008 NHCS Adult Full Year Unified Study; Publisher's adjusted audience

Demographic Profile: Women

Total Women: 2,486,000

PROFILE	AUD (000)	% COMP
Age 18-34	1,232	50
Age 18-49	2,127	86
Age 25-49	1,809	73
Age 25-54	1,970	79
Median Age (years)	35
Foreign born	2,216	89
Speak only/mostly Spanish in home	2,206	89
Married	1,438	58
Graduated HS+	1,255	51
Employed	1,254	50
HHI $30,000+	1.344	54
HHI $40,000+	994	40
HHI $50,000+	766	31
Average HHI	$41,128
Median HHI	$33,729
Any children	2,271	91
2+ children	1,861	75
3+ children	1,335	54
Children under 2	533	21
Children under 6	1,319	53
Children ages 2-5	1,080	43
Children ages 6-11	1,300	52
Children ages 12-17	792	32
Average number of children in HH	2.76
Household size 3+	2,246	90

Base: Total Hispanic Women
Simmons Fall 2008 NHCS Adult Full Year Unified Study; Publisher's adjusted audience