Rate Base: 550,000
Audience: 3,560,000
Frequency: 6x a year
Distribution: Newsstand and subscription
Frequency: 6x a year
| 2012 GROSS RATES |
|
|
| Ad Size |
4-color |
B&W |
| Page |
$65,770 |
$48,070 |
| 2/3 page |
$52,610 |
$38,460 |
| 1/2 page |
$42,750 |
$31,240 |
| 1/3 page |
$29,600 |
$21,620 |
| 2nd Cover |
$75,640 |
N/A |
| 3rd Cover |
$72,340 |
N/A |
| 4th Cover |
$78,920 |
N/A |
All rates subject to change
ABC Audited. Publisher's 2012 projection;
Source: Simmons Fall 2010 Full Year Study, Publisher's adjusted audience.
