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Demographic Profile: Adults

Total Adults: 1,863,000

PROFILE AUD (000) % COMP
Women 1,392 75
Men 470 25
Age 18-34 584 31
Age 18-49 1,449 78
Age 25-49 1,301 70
Age 25-54 1,430 77
Median Age (years) 40.4  
Foreign born 1,288 69
Live in the U.S. 5+ years 1,193 64
Live in the U.S. 10+ years 912 49
Speak only/mostly Spanish in home 1,379 74
Married 1,166 63
Graduated HS+ 953 51
Employed 947 51
HHI $30,000+ 1,113 60
HHI $40,000+ 798 43
HHI $50,000+ 572 40
HHI $75,000+ 572 40
Average HHI $50,029  
Median HHI $34,607  
Any children 1,347 72
2+ children 961 52
3+ children 456 25
Children under 6 668 36
Children ages 6-11 730 39
Children ages 12-17 685 37
Household size 4+ 1,243 67

Index 100 = U.S. Total Hispanic Woman
Source: MRI Doublebase 2012

 

Demographic Profile: Women

Total Women: 1,392,000

PROFILE AUD (000) % COMP
Age 18-34 392 28
Age 18-49 1,045 75
Age 25-49 953 69
Age 25-54 1,074 77
Median Age (years) 40.4  
Foreign born 947 68
Live in the U.S. 5+ years 879 83
Live in the U.S. 10+ years 669 48
Speak only/mostly Spanish in home 988 71
Married 876 63
Graduated HS+ 786 57
Employed 614 44
HHI $30,000+ 856 62
HHI $40,000+ 610 44
HHI $50,000+ 427 31
Average HHI $50,345  
Median HHI $34,324  
Any children 1,045 75
2+ children 747 54
3+ children 332 24
Children under 6 480 35
Children ages 6-11 599 43
Children ages 12-17 545 39
Household size 4+ 936 67

Index 100 = U.S. Total Hispanic Woman
Source: MRI Doublebase 2012


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