Demographic Profile: Adults

Total Adults: 1,710,000

PROFILE	AUD (000)	% COMP
Women	1,426	83
Men	284	17
Age 18-34	654	38
Age 18-49	1,275	75
Age 25-49	1,084	63
Age 25-54	1,157	68
Median Age (years)	41
Foreign born	1,381	81
Speak only/mostly Spanish in home	1,277	75
Married	1,048	61
Graduated HS+	1,001	59
Employed	881	52
HHI $30,000+	1,190	70
HHI $40,000+	938	55
HHI $50,000+	791	46
Average HHI	$56,687
Median HHI	$46,041
Any children	1,310	77
2+ children	1,056	62
3+ children	722	42
Children under 2	406	24
Children under 6	688	40
Children ages 2-5	428	25
Children ages 6-11	706	41
Children ages 12-17	515	30
Average number of children in HH	3
Household size 3+	1,453	85

Index 100 = U.S. Total Hispanic Adults
Simmons Fall 2008 NHCS Adult Full Year Unified Study; Siempre Mujer is a Publisher's adjusted audience

Demographic Profile: Women

Total Women: 1,426,000

PROFILE	AUD (000)	% COMP
Age 18-34	548	38
Age 18-49	1,045	73
Age 25-49	875	61
Age 25-54	943	66
Median Age (years)	41
Foreign born	1,123	79
Speak only/mostly Spanish in home	1,041	73
Married	825	58
Graduated HS+	888	62
Employed	680	48
HHI $30,000+	977	69
HHI $40,000+	755	53
HHI $50,000+	634	45
Average HHI	$55,627
Median HHI	$44,014
Any children	1,113	78
2+ children	903	63
3+ children	623	44
Children under 2	336	24
Children under 6	591	41
Children ages 2-5	377	26
Children ages 6-11	622	44
Children ages 12-17	439	31
Average number of children in HH	3
Household size 3+	1,200	84

Index 100 = U.S. Total Hispanic Woman
Source: Simmons Fall 2008 NHCS Adult Full Year Unified Study; Siempre Mujer is a Publisher's adjusted audience

Printable Version