Demographic Profile: Adults

Total Adults: 3,014,000

PROFILE	AUD (000)	% COMP
Women	2,128	71
Men	886	29
Age 18-34	1,245	41
Age 18-49	2,287	76
Age 25-49	1,831	61
Age 25-54	1,986	66
Median Age (years)	37.7
Foreign born	2,470	82
Live in the U.S. for 5+ years	2,212	73
Live in the U.S. for 10+ years	1,806	60
Speak only/mostly Spanish in home	2,015	67
Married	1,185	61
Graduated HS+	1,768	59
Employed	1,674	56
HHI $30,000+	1,814	60
HHI $40,000+	1,481	49
HHI $50,000+	1,198	40
Average HHI	$51,518
Median HHI	$39,124
Any children	2,096	70
2+ children	1,251	42
3+ children	692	23
Children under 6	674	22
Children ages 6-11	872	29
Children ages 12-17	634	21
Household size 3+	2,384	79

Index 100 = U.S. Total Hispanic Adults
Simmons Fall 2010 NHCS Adult Full Year Unified Study; Siempre Mujer is a Publisher's adjusted audience

Demographic Profile: Women

Total Women: 2,128,000

PROFILE	AUD (000)	% COMP
Age 18-34	793	37
Age 18-49	1,624	76
Age 25-49	1,511	71
Age 25-54	1,661	78
Median Age (years)	38.5
Foreign born	1,913	90
Live in the U.S. 5+ years	1,655	78
Live in the U.S. 10+ years	1,288	61
Speak only/mostly Spanish in home	1,499	70
Married	1,187	56
Graduated HS+	1,265	59
Employed	941	44
HHI $30,000+	1,212	57
HHI $40,000+	945	44
HHI $50,000+	706	33
Average HHI	$52,403
Median HHI	$34,450
Any children	1,521	72
2+ children	1,039	49
3+ children	577	27
Children under 6	558	26
Children ages 6-11	780	37
Children ages 12-17	588	28
Household size 3+	1,713	81

Index 100 = U.S. Total Hispanic Woman
Source: Simmons Fall 2010 NHCS Adult Full Year Unified Study; Siempre Mujer is a Publisher's adjusted audience

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