Demographic Profile: Adults

Total Adults: 1,863,000

PROFILE	AUD (000)	% COMP
Women	1,392	75
Men	470	25
Age 18-34	584	31
Age 18-49	1,449	78
Age 25-49	1,301	70
Age 25-54	1,430	77
Median Age (years)	40.4
Foreign born	1,288	69
Live in the U.S. 5+ years	1,193	64
Live in the U.S. 10+ years	912	49
Speak only/mostly Spanish in home	1,379	74
Married	1,166	63
Graduated HS+	953	51
Employed	947	51
HHI $30,000+	1,113	60
HHI $40,000+	798	43
HHI $50,000+	572	40
HHI $75,000+	572	40
Average HHI	$50,029
Median HHI	$34,607
Any children	1,347	72
2+ children	961	52
3+ children	456	25
Children under 6	668	36
Children ages 6-11	730	39
Children ages 12-17	685	37
Household size 4+	1,243	67

Index 100 = U.S. Total Hispanic Woman
Source: MRI Doublebase 2012

 

Demographic Profile: Women

Total Women: 1,392,000

PROFILE	AUD (000)	% COMP
Age 18-34	392	28
Age 18-49	1,045	75
Age 25-49	953	69
Age 25-54	1,074	77
Median Age (years)	40.4
Foreign born	947	68
Live in the U.S. 5+ years	879	83
Live in the U.S. 10+ years	669	48
Speak only/mostly Spanish in home	988	71
Married	876	63
Graduated HS+	786	57
Employed	614	44
HHI $30,000+	856	62
HHI $40,000+	610	44
HHI $50,000+	427	31
Average HHI	$50,345
Median HHI	$34,324
Any children	1,045	75
2+ children	747	54
3+ children	332	24
Children under 6	480	35
Children ages 6-11	599	43
Children ages 12-17	545	39
Household size 4+	936	67

Index 100 = U.S. Total Hispanic Woman
Source: MRI Doublebase 2012