Siempre Mujer


Demographic Profile

Total Adults: 900,000

HOUSEHOLD % COMP
Gender of Respondent  
Female 99
Male 1
Number in Household  
Average number of adults 2
Average number of children 2
Parental Status  
Expecting/recently gave birth 97
First-time expectant/new moms 46
Experienced expectant/new moms 54
Age of Children in Household  
Under 18 97
Age 2 years or under 95
Age 3-6 years 36
Age 7-11 years 24
Age 12-17 years 14
HH Member expecting baby 10
Attended a childbirth education class 32
Household Income  
Average HHI $20,400
Median HHI $16,400

AGE % COMP
18-34 88
Median Age 27 years

MARITAL STATUS % COMP
Married 60

EDUCTATION, EMPLOYMENT & RESIDENCE % COMP
Education  
Attended college+ 31
Employment  
Employed 33
U.S. vs. Foreign born
(9 in 10 12 Meses readers born outside the U.S.)
 
Foreign born 89

Source: 12 Meses 2004 Reader Study