2009 EDITORIAL CALENDAR
In every issue:
• Baby’s World: An essential mix of baby products, tips, and stats
• Health Q&A with Dr. Aliza Lifshitz, M.D.
• Fetal Development by Trimester
• Labor and Delivery A-Z
• Your Baby’s Body
• Relationship Q&A
Spring
Ad Close 2/12/09 | Distribution: April
• Beauty: Must-have products that complement your pregnancy
• Can this marriage be saved?
• Taxes do’s and dont’s
• Best family cars 2009
Also in this issue:
– Expecting a child while on the job
– Pilates for pregnant women
– Nursing know-how
– Insights from a mom-to-be
Summer
Ad Close 4/9/09 | Distribution: June
• Beauty: Safe cosmetic routines and products
• Fashion: Summer style
• Food: Tasty and nutritious mid-day meals
Also in this issue:
– Dealing with outside opinions
– Intimate matters
– Managing painful symptoms
– Anticipate the challenges of motherhood
Fall/Winter
Ad Close 8/6/09 | Distribution: October
• Beauty: Your changing physique
• Fashion: Fall maternity looks
• Food: Pregnancy-friendly recipes
Also in this issue:
– Prenatal testing
– What an ultrasound reveals
– Six preparations for childbirth
– Budget for your baby
2010 EDITORIAL CALENDAR
In every issue:
• Mom-to-be Goody Bag: Essential products and tips for expecting moms
• Health Q&A: Dr. Aliza Lifshitz, M.D., answers frequently asked questions from our readers
• Fetal Development explained by trimester
• Labor and Delivery: Pain management and what to expect the day of your delivery;
natural birth and c-sections
• Your newborn baby’s body
• Relationship Q&A: Dr. Belisa Vranich answers questions from readers
• Shopping Guide: Must-have products moms-to-be will need to buy for baby
Spring
Ad Close 2/11/10 | Distribution: 4/9/10
• Fashion: Spring fashion and accessories preview: 7 days, 7 ways
• Beauty: Stretch marks and detox your beauty routine
• Prenatal Fitness: A workout for every trimester
• Nursing: How to overcome nursing difficulties
• Finances: Choosing a guardian and having a will
Summer
Ad Close 4/8/10 | Distribution: 6/4/10
• Prenatal Fitness: Walking to stay in shape
• Fashion: The most comfortable shoes for every trimester without sacrificing style
• Gear: Nursing bras, bottles, pumps, and other nursing gadgets
• Alternative delivery: How to find a midwife or doula
• Beauty: Beat-the-heat solutions to looking great while pregnant
Fall/Winter
Ad Close 8/5/10 | Distribution: 10/1/10
• Sights & Sounds: How to create a scrapbook of your pregnancy
• Finances: How much does it cost to have and raise a baby?
• Fashion: Cool weather basics: coats, scarves, gloves and sweaters
• Parenting: What parenting style will you adopt? attachment parenting; conscious parenting
• Prenatal Fitness: Simple moves you can do at home to stay active and healthy
All editorial subject to change
