Demographic Profile: Adults
Total Adults: 1,200,000
| HOUSEHOLD |
% COMP |
| Gender of Respondent |
|
| Female |
99 |
| Male |
1 |
| Age |
|
| 18-24 |
27 |
| 18-34 |
78 |
| 25-34 |
51 |
| 35+ |
22 |
| Median age |
29 |
| Married |
51 |
| Single |
49 |
| Median HHI |
$16,200 |
| Education |
|
| Attended college + |
34 |
| Employment |
|
| Employed |
30 |
| Parental Status |
|
| Expecting/recently gave birth |
91 |
| First-time expectant/new moms |
29 |
| Experienced expectant/new moms |
71 |
| Language Preferred when Reading |
|
| Mostly/only Spanish |
72 |
| Spanish and English equally |
19 |
| Mostly/only English |
9 |
Source: 2011 Reader Study
