Rate Base: 600,000
Audience: 1,800,000
Distribution: Sample bags in maternity wards
Frequency: 1x a year

2012 RATES
Ad Size	4-color	B&W
Page	$63,770	$46,520
2/3 page	$50,170	$36,610
1/2 page	$38,250	$27,680
1/3 page	$25,940	$19,080
2nd Cover	$73,330	N/A
3rd Cover	$70,140	N/A
4th Cover	$76,520	N/A

All rates subject to change
BPA audited; Subscriber study.

 

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