Total Adults: 1,800,000
| HOUSEHOLD |
% COMP |
| Gender of Respondent |
|
| Female |
99 |
| Male |
1 |
| Number in Household |
|
| Average number of adults |
2 |
| Average number of children |
2 |
| Parental Status |
|
| Expecting/recently gave birth |
97 |
| First-time expectant/new moms |
46 |
| Experienced expectant/new moms |
54 |
| Age of Children in Household |
|
| Under 18 |
97 |
| Age 2 years or under |
95 |
| Age 3-6 years |
36 |
| Age 7-11 years |
24 |
| Age 12-17 years |
14 |
| HH Member expecting baby |
10 |
| Attended a childbirth education class |
32 |
| Household Income |
|
| Average HHI* |
$31,620 |
| Median HHI* |
$27,388 |
| AGE |
% COMP |
| 18-34 |
88 |
| Median Age |
27 years |
| MARITAL STATUS |
% COMP |
| Married |
60 |
| EDUCTATION, EMPLOYMENT & RESIDENCE |
% COMP |
| Education |
|
| Attended college+ |
31 |
| Employment |
|
| Employed |
33 |
U.S. vs. Foreign born
(9 in 10 Ser Padres Bebé readers born outside
the U.S.) |
|
| Foreign born |
89 |
*Based on 2004/2008 Spring Simmons and Meredith Hispanic Ventures projections
Source: Ser Padres Bebé Reader Study
