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    Research and Insights
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Ahead of the industry and in step with Hispanic women, Meredith Hispanic Media (MHM) offers unparalleled access to data and insight. From expert interpretation of current syndicated research and groundbreaking proprietary studies, to the "Entre Nosotras" real-time online panel, MHM provides its marketing partners with the freshest and most relevant business-building tools necessary for understanding and communicating with U.S Latinas.

Entre Nosotras
A real-time online database that taps into a community of active, influential and trendsetting Hispanic consumers who have opted in to participate in ongoing research. Advertisers can tap into this database to survey consumers on topics relevant to them.

MHM released trend reports on a variety of topics including Food Trends, Baby Registry Trends, Travel/Entertainment, Auto, Pharmaceuticals, Millennial Moms and Retail.

Consumer Connections Surveys
Proprietary category surveys fielded among Meredith consumers who are part of the “Entre Nosotras” Hispanic panel. Insights provide a deeper profile of consumer behaviors and attitudes on specific topics. Launches in 2016, 4x/year.

Moms & Media III
A Meredith Parents Network study that looks at the information sources and media usage patterns of Millennial moms.

MRI Starch Accountability Tool
MRI Starch studies provide key marketing intelligence for evaluating print advertising effectiveness.

Ad Effect Study
Gauge reader feedback on an ad using the Ad Effect Study.

“Latinas in the Moment” Research
Consumer Panel Immersive Research (using the Revelation tool) of pre-recruited participants who share their thoughts, ideas and motivations through moderator-led activities.

Mintel
Mintel provides consumer trend and market analysis data. Several comprehensive reports are distributed each month and available across various categories. 

Women 20/20
Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision making processes of Hispanic women by category (beauty, home, food) through the lens of lifestages and the influence of technology.

 

Note: Research available upon request. Research may incur fees, are subject to change and available on a first-come, first served basis.

 

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