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  “I read this publication as much for the ads as the articles.”  
  Ser Padres
47%
 
  People en Español
43%
 
  Latina 43%  
  Scholastic Parent & Child 43%  
  Parents
37%
 
  FamilyFun 37%  
       
  “When I am going to make a purchase, the ads in the publication help me make my decision.”  
  Ser Padres
47%
 
  Latina
44%
 
  Scholastic Parent & Child 43%  
  People en Español 43%  
  FamilyFun
38%
 
  Parents 37%  
       
  Any Actions Taken  
  Beauty  
  Ser Padres
86%
 
  People en Español
82%
 
  Vanidades 82%  
  Cosmo en Español 82%    
  Scholastic Parent & Child
76%
   
  Latina 74%  
  FamilyFun
68%
 
  Parents
67%
 
       
  Household  
  Ser Padres
87%
 
  Vanidades 85%  
  People en Español
83%
 
  Cosmo en Español 79%  
  Latina
76%
 
  Scholastic Parent & Child
74%
 
  Parents 66%
   
  FamilyFun 63%    
       
  Food & Beverage
 
  Ser Padres
87%
 
  Vanidades 83%  
  People en Español
83%
 
  Cosmo en Español 80%  
  Latina
74%
 
  Scholastic Parent & Child 73%  
  Parents
69%
 
  FamilyFun 68%  
       
  Pharmaceutical  
  Ser Padres
87%
 
  Cosmo en Español
81%
 
  People en Español 79%  
  Vanidades 78%  
  Latina
67%
 
  Scholastic Parent & Child 65%  
  FamilyFun
60%
   
 

Parents

60%  
       
  Automotive  
  Ser Padres
82%
 
  People en Español 80%  
  Vanidades
77%
 
  Cosmo en Español 76%  
  Scholastic Parent & Child
68%
 
  Latina
63%
 
  Parents 55%
 
  FamilyFun 55%  
         
  Hair    
  Ser Padres
86%
   
  Cosmo en Español 83%  
  Vanidades
82%
 
  People en Español 82%  
  Latina
73%
 
  Parents 66%
 
  FamilyFun 55%  
  Scholastic Parent & Child -  
       
  Apparel/Accessories  
  Ser Padres
86%
 
  People en Español 81%  
  Vanidades
77%
 
  Cosmo en Español 75%  
  Scholastic Parent & Child
67%
 
  Latina 65%
 
  Parents 62%  
  FamilyFun -  
  Source: MRI/Starch Jan-Dec 2013.