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  “I read this publication as much for the ads as the articles.”  
  Ser Padres
55%
 
  People en Español
47%
 
  Latina 47%  
  Parents
41%
 
  FamilyFun 38%  
       
  “When I am going to make a purchase, the ads in the publication help me make my decision.”  
  Ser Padres
55%
 
  Latina
47%
 
  People en Español 46%  
  FamilyFun
39%
 
  Parents 41%  
       
  Any Actions Taken  
  Beauty  
  Ser Padres
82%
 
  People en Español
81%
 
  Vanidades 82%  
  Latina 71%    
  Parents
66%
 
  FamilyFun
63%
 
       
  Food & Beverage
   
  Ser Padres
84%
 
  People en Español 81%  
  Vanidades
80%
 
  Latina
72%
 
  Parents
69%
 
  FamilyFun 69%  
       
  Pharmaceutical  
  Ser Padres
84%
 
  People en Español 73%  
  Latina
57%
 
  FamilyFun
56%
   
 

Parents

54%  
       
  Hair    
  Ser Padres
84%
   
  Vanidades
83%
 
  People en Español 80%  
  Latina
70%
 
  Parents 67%
 
  FamilyFun 55%  
       
  Apparel/Accessories  
  Ser Padres
80%
 
  Vanidades 80%  
  People en Español
78%
 
  FamilyFun 64%
 
  Latina 63%  
  Parents 62%  
  Source: MRI Starch 1/1/16–2/1/14