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Optimistic, modern, and approachable, the Siempre Mujer reader has a global perspective, which intrinsically makes her more open to new ideas, products and messaging. She migrates seamlessly between two languages and cultures and, like Millennials, possesses a confidant, crowd-sourced approach to buying and decision-making. A passionate sharer, she’s action-oriented, youthful, and trendy with an inherent sense of style. Goal-oriented and driven, she always puts her best foot forward, usually in three-inch heels.

OPEN, ACTION-ORIENTED AND INFLUENTIAL

  • More than 8 in 10 (84%) of Siempre Mujer readers are the principal household shopper
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  • Siempre Mujer readers rank #1 vs. competitive Hispanic titles for taking action after seeing an ad in a magazine (83% vs. average 79%)

SIEMPRE MUJER WOMEN AGREE:
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“I prefer products that offer the latest in new technology”:
Index 128

GOAL ORIENTED AND FOCUSED

Siempre Mujer readers are over 2x as likely to plan to start their own business in the next year as overall women

SIEMPRE MUJER WOMEN AGREE:
spacer“My goal is to make it to the top of my profession”: Index 171


TRENDY AND SOCIAL

  • 68% entertain family/friends at home at least once a month
  • 64% own a laptop
  • 58% of Siempre Mujer women own a smartphone

SIEMPRE MUJER WOMEN AGREE:
spacer"My cell phone is an extension of my personality”: Index 164
“I like to live a lifestyle that impresses others”: Index 160
“I consider myself to be very sociable”: Index 161

 
           
     
Siempre Mujer Women
Total Women: 1,393,000
audience img
 
AUD (000)
% COMP
 
AGE 18-34
418
30
 
AGE 18-49
979
70
 
AGE 25-49
899
65
 
AGE 25-54
1,066
77
 
MEDIAN AGE (YEARS)
42.2
-
 
     
SPEAK SPANISH/BILINGUAL
1,072
77
 
MARRIED
605
43
 
ATTENDED/GRADUATED COLLEGE
497
36
 
EMPLOYED
844
61
 
       
HHI $40,000+
601
43
 
HHI $50,000+
457
33
 
AVERAGE HHI
$49,399
-
 
MEDIAN HHI
$33,383
-
 
       
ANY CHILDREN
1,026
74
 
CHILDREN 6 AND UNDER
585
42
   
         
Siempre Mujer Adults
Total Adults: 1,823,000
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AUD (000)
% COMP
 
WOMEN
1,393
76
 
Men
430
24
 
       
AGE 18-34
559
31
 
AGE 18-49
1,260
69
 
AGE 25-49
1,067
59
 
AGE 25-54
1,264
69
 
MEDIAN AGE (YEARS)
42.0
-
 
       
SPEAK SPANISH/BILINGUAL
1,364
75
 
MARRIED
851
47
 
ATTENDED/GRADUATED COLLEGE
659
36
 
EMPLOYED
1,190
65
 
       
HHI $40,000+
876
48
 
HHI $50,000+
660
36
 
HHI $75,000+
380
21
 
AVERAGE HHI
$50,928
-
 
MEDIAN HHI
$36,772
-
 
       
ANY CHILDREN
1,307
72
   
CHILDREN 6 AND UNDER
665
37
   
SOURCE: Starch January - December 2013, Siempre Mujer Reader Study, 2013, MRI Doublebase 2013, Index U.S. Hispanic women vs. overall U.S. women; MRI Doublebase 2014, Base: Women; MRI Doublebase 2014, Base: Total Adults.