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Optimistic, modern, and approachable, the Siempre Mujer reader has a global perspective, which intrinsically makes her more open to new ideas, products and messaging. She migrates seamlessly between two languages and cultures and, like Millennials, possesses a confidant, crowd-sourced approach to buying and decision-making. A passionate sharer, she’s action-oriented, youthful, and trendy with an inherent sense of style. Goal-oriented and driven, she always puts her best foot forward, usually in three-inch heels.

OPEN, ACTION-ORIENTED AND INFLUENTIAL

  • More than 8 in 10 (84%) of Siempre Mujer readers are the principal household shopper
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  • Siempre Mujer readers rank #1 vs. competitive Hispanic titles for taking action after seeing an ad in a magazine (83% vs. average 79%)

SIEMPRE MUJER WOMEN AGREE:
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“I prefer products that offer the latest in new technology”:
Index 128

GOAL ORIENTED AND FOCUSED

Siempre Mujer readers are over 2x as likely to plan to start their own business in the next year as overall women

SIEMPRE MUJER WOMEN AGREE:
spacer“My goal is to make it to the top of my profession”: Index 171


TRENDY AND SOCIAL

  • 68% entertain family/friends at home at least once a month
  • 64% own a laptop
  • 58% of Siempre Mujer women own a smartphone

SIEMPRE MUJER WOMEN AGREE:
spacer"My cell phone is an extension of my personality”: Index 164
“I like to live a lifestyle that impresses others”: Index 160
“I consider myself to be very sociable”: Index 161

 
           
     
Siempre Mujer Women
Total Women: 1,285,000
audience img
 
AUD (000)
% COMP
 
AGE 18-34
361
28
 
AGE 18-49
968
75
 
AGE 25-49
887
69
 
AGE 25-54
974
76
 
MEDIAN AGE (YEARS)
41.3
-
 
     
SPEAK SPANISH/BILINGUAL
1,060
83
 
MARRIED
628
49
 
ATTENDED/GRADUATED COLLEGE
464
36
 
EMPLOYED
732
57
 
       
HHI $40,000+
573
45
 
HHI $50,000+
427
33
 
AVERAGE HHI
$50,615
-
 
MEDIAN HHI
$34,808
-
 
       
ANY CHILDREN
988
77
 
CHILDREN UNDER 6
486
38
   
         
Siempre Mujer Adults
Total Adults: 1,720,000
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AUD (000)
% COMP
 
WOMEN
1,285
75
 
Men
434
25
 
       
AGE 18-34
552
32
 
AGE 18-49
1,325
77
 
AGE 25-49
1,139
66
 
AGE 25-54
1,235
72
 
MEDIAN AGE (YEARS)
40.4
-
 
       
SPEAK SPANISH/BILINGUAL
1,400
81
 
MARRIED
874
51
 
ATTENDED/GRADUATED COLLEGE
558
32
 
EMPLOYED
1,041
61
 
       
HHI $40,000+
784
46
 
HHI $50,000+
575
33
 
HHI $75,000+
318
19
 
AVERAGE HHI
$49,438
-
 
MEDIAN HHI
$36,487
-
 
       
ANY CHILDREN
1,342
78
   
CHILDREN UNDER 6
650
38
   
SOURCE: Starch Jan-Dec 2013, Siempre Mujer Reader Study, 2013, MRI Doublebase 2013: Index U.S. Hispanic women vs. overall U.S. women
MRI Doublebase 2013, Base: Women. MRI Doublebase 2013, Base: Total Adults.