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Optimistic, modern, and approachable, the Siempre Mujer reader has a global perspective, which intrinsically makes her more open to new ideas, products and messaging. She migrates seamlessly between two languages and cultures and, like Millennials, possesses a confidant, crowd-sourced approach to buying and decision-making. A passionate sharer, she’s action-oriented, youthful, and trendy with an inherent sense of style. Goal-oriented and driven, she always puts her best foot forward, usually in three-inch heels.

OPEN, ACTION-ORIENTED AND INFLUENTIAL

  • More than 9 in 10 (91%) of Siempre Mujer readers are the principal household shopper
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  • Siempre Mujer readers are more likely to take any action after seeing an ad in a magazine vs. readers of competitive Hispanic women’s titles 85% vs. 77%

SIEMPRE MUJER WOMEN AGREE:
spacer“People often come to me for advice before making a purchase”: Index 157
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“I prefer products that offer the latest in new technology”:
Index 126

GOAL ORIENTED AND FOCUSED

Almost 3x as many Siempre Mujer readers plan to start their own business in the next year vs. overall women

SIEMPRE MUJER WOMEN AGREE:
spacer“My goal is to make it to the top of my profession”: Index 182


TRENDY AND SOCIAL

  • 68% entertain family/friends at home at least once a month
  • 64% own a laptop
  • 58% of Siempre Mujer women own a smartphone

SIEMPRE MUJER WOMEN AGREE:
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My cell phone is an extension of my personality”: Index 191
“I like to live a lifestyle that impresses others”: Index 190
“I consider myself to be very sociable”: Index 157

 
           
     
Siempre Mujer Women
Total Women: 1,285,000
audience img
 
AUD (000)
% COMP
 
AGE 18-34
361
28
 
AGE 18-49
968
75
 
AGE 25-49
887
69
 
AGE 25-54
974
76
 
MEDIAN AGE (YEARS)
41.3
-
 
     
SPEAK SPANISH/BILINGUAL
1,060
83
 
MARRIED
628
49
 
ATTENDED/GRADUATED COLLEGE
464
36
 
EMPLOYED
732
57
 
       
HHI $40,000+
573
45
 
HHI $50,000+
427
33
 
AVERAGE HHI
$50,615
-
 
MEDIAN HHI
$34,808
-
 
       
ANY CHILDREN
988
77
 
CHILDREN UNDER 6
486
38
   
         
Siempre Mujer Adults
Total Adults: 1,720,000
sm adult readers img
 
AUD (000)
% COMP
 
WOMEN
1,285
75
 
Men
434
25
 
       
AGE 18-34
552
32
 
AGE 18-49
1,325
77
 
AGE 25-49
1,139
66
 
AGE 25-54
1,235
72
 
MEDIAN AGE (YEARS)
40.4
-
 
       
SPEAK SPANISH/BILINGUAL
1,400
81
 
MARRIED
874
51
 
ATTENDED/GRADUATED COLLEGE
558
32
 
EMPLOYED
1,041
61
 
       
HHI $40,000+
784
46
 
HHI $50,000+
575
33
 
HHI $75,000+
318
19
 
AVERAGE HHI
$49,438
-
 
MEDIAN HHI
$36,487
-
 
       
ANY CHILDREN
1,342
78
   
CHILDREN UNDER 6
650
38
   
SOURCE: Starch January – December 2012; Siempre Mujer Reader Study, 2013; MRI Doublebase 2012; Index U.S. Hispanic women vs. overall U.S. women.
MRI Doublebase 2013, Base: Women. MRI Doublebase 2013, Base: Total Adults.