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SIEMPRE MUJER RANKS #1
WITH STARCH AGAINST ITS COMPETITIVE SET OF HISPANIC WOMEN’S PUBLICATIONS

 
      spacer spacer spacer  
     
SM
PeE
LATINA
 
    “I read this publication as much for
the ads as the articles.”
47%
43%
43%
 
    “When I am going to make a purchase, the ads in this publication help me make my decision.”
46%
43%
44%
 
   

 

ANY ACTIONS TAKEN
   
BEAUTY  
Siempre Mujer 84%
Cosmo en Español 82%
Vanidades 82%
People en Español 82%
Latina 74%
   
HOUSEHOLD  
Siempre Mujer 85%
Vanidades 85%
People en Español 83%
Cosmo en Español 79%
Latina 76%
   
RETAIL  
Siempre Mujer 86%
Vanidades 82%
Cosmo en Español 81%
People en Español 80%
Latina 75%
   
HAIR CARE  
Siempre Mujer 85%
Cosmo en Español 83%
Vanidades 82%
People en Español 82%
Latina 73%
   
FOOD & BEVERAGE  
Siempre Mujer 84%
Vanidades 83%
People en Español 83%
Cosmo en Español 80%
Latina 74%
   
   
SOURCE: MRI/Starch January – December 2013.