Editorial

Demographic Profile: Adults

Total Adults: 2,140,000

PROFILE AUD (000) % COMP
Women 1,565 73
Men 575 27
Age 18-34 902 42
Age 18-49 1,884 88
Age 25-49 1,634 76
Age 25-54 1,710 80
Median Age (years) 37.2  
Foreign born 1,714 80
Live in the U.S. for 5+ years 1,559 73
Live in the U.S. for 10+ years 1,155 54
Speak only/mostly Spanish in home 1,712 80
Married 1,401 66
Graduated HS+ 1,050 49
Employed 1,146 54
HHI $30,000+ 1,123 53
HHI $40,000+ 834 39
HHI $50,000+ 560 26
Average HHI $42,297  
Median HHI $31,547  
Any children 1,762 82
2+ children 1,327 62
3+ children 684 32
Children under 6 1,078 50
Children ages 6-11 1,001 47
Children ages 12-17 813 38
Household size 4+ 1,604 75

Source: MRI Doublebase 2012, Base: Total Adults.

 

 

Demographic Profile: Women

Total Women: 1,565,000

PROFILE AUD (000) % COMP
Age 18-34 741 47
Age 18-49 1,415 90
Age 25-49 1,183 76
Age 25-54 1,244 80
Median Age (years) 35.7  
Foreign born 1,193 76
Live in the U.S. for 5+ years 1,043 67
Live in the U.S. for 10+ years 758 48
Speak only/mostly Spanish in home 1,211 77
Married 980 63
Graduated HS+ 836 53
Employed 708 45
HHI $30,000+ 751 48
HHI $40,000+ 519 33
HHI $50,000+ 322 21
Average HHI $38,967  
Median HHI $29,054  
Any children 1,310 84
2+ children 976 62
787 504 32
Children under 6 787 50
Children ages 6-11 762 49
Children ages 12-17 593 38
Household size 4+ 1,161 74

Source: MRI Doublebase 2012