Demographic Profile: Adults

Total Adults: 1,200,000

HOUSEHOLD % COMP
Gender of Respondent  
Female 99
Male 1
Age  
18-24 27
18-34 78
25-34 51
35+ 22
Median age 29
Married 51
Single 49
Median HHI $16,200
Education  
Attended college + 34
Employment  
Employed 30
Parental Status  
Expecting/recently gave birth 91
First-time expectant/new moms 29
Experienced expectant/new moms 71
Language Preferred when Reading  
Mostly/only Spanish 72
Spanish and English equally 19
Mostly/only English 9



Source: 2011 Reader Study