Rate Base: 600,000
Audience: 1,800,000

Distribution:
Sample bags in maternity wards
Frequency: 1x a year

2013 RATES    
Ad Size 4-color B&W
Page $66,320 $48,380
2/3 page $52,180 $38,070
1/2 page $39,780 $28,790
1/3 page $26,980 $19,840
2nd Cover $76,260 N/A
3rd Cover $72,950 N/A
4th Cover $79,580 N/A

*All rates and dates subject to change.
ABC audited; Subscriber Study.