Demographic Profile: Adults

Total Adults: 1,800,000

HOUSEHOLD % COMP
Gender of Respondent  
Female 99
Male 1
Parental Status  
Expecting/recently gave birth 97
First-time expectant/new moms 46
Experienced expectant/new moms 54
Age of Children in Household  
Under 18 97
Age 2 years or under 95
Age 3-6 years 36
Age 7-11 years 24
Age 12-17 years 14
HH Member expecting baby 10
Attended a childbirth education class 32
Average HHI $20,400
Median HHI $16,400

AGE % COMP
18-24 34
18-34 88
25-29 35
30-34 19
35-39 9
40+ 3
Median Age 27 years
Median Age 27 years

MARITAL STATUS % COMP
Married 60
Single, living with partner 27
Single, not living with partner 10
Separated/Divorced 3

EDUCTATION, EMPLOYMENT & RESIDENCE % COMP
Education  
Some high school 14
Graduated high school 20
Vocational/Technical school 19
Graduated college+ 10
Attended college+ 31
Residence  
Employed 33
Full-time 14
Part-time 18
On formal maternity leave 1
Unemployed 67
Employment  
Own 20
Rent 70
Other 10
U.S. vs. Foreign born (9 in 10 Ser Padres Bebé readers born outside the U.S.)
Born in the U.S. 11
Foreign born 89
Born in:  
Mexico 64
South America 7
Caribbean 5
Central America 8
Other 14

Source: Ser Padres Bebé Reader Study