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    Entre Nosotras (Between Us)   img
   

The "Entre Nosotras" online consumer panel of 7,000+ influential and trend-setting Hispanic women is an invaluable resource for real-time assessment of ad creative (taglines, messaging, visuals); evaluating campaigns, packaging and promotions; testing new products and line extensions; and attitudinal, behavioral, and perception analysis. "Entre Nosotras" panelists have opted-in to participate in research initiatives as well as to receive marketing information offering marketers unmatched opportunities to expand their dialogue with dedicated e-blast campaigns and branded promotional communications.

Key Panel Characteristics

  • 98% female
  • 92% 24-54 years of age
  • Median age 37
  • 82% are on Facebook
  • Median household income $33,000
  • 45% attended/graduated college+
  • 82% have children under 18 years old in household
  • 77% married/living in partnered relationship
  • 100% are of Hispanic, Latin, or Spanish descent
  • 51% are comfortable receiving information in English