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    Meredith Digital Latinas: Reaching the total U.S. Hispanic Market

Hispanics Go Digital
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  • Over 78% of Hispanics use the internet1

  • Almost 3 of every 4 Hispanic Households have at least one smartphone (vs. 58% of total US adults)2

  • 23 million Hispanics are on Facebook each month3

  • 3 in 4 Hispanics have purchased products online4

  • Over half of Hispanic internet users use tablets every day for local shopping (vs. 30% for non-Hispanics)5

  • Two thirds of Hispanic mobile users are paying bills and making bank transactions electronically vs. 53% of non-Hispanics6

  Sources: Pew Hispanic Center National Survey of Latinos 20121; Centris Marketing Science, June, 20132; eMarketer, August 20133; EC Hispanic Media, 20144; BIA/Kelsey Consumer commerce Monitor, Feburary, 20145; PricewaterhouseCoopers, Mi Movil: Hispanic Consumers Embrace Mobile Technology, Spring 20146.
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