media kit
siempremujer
4px
    spacer spacer spacer spacer
espabout
espeditorial
audience2
espcirc
esprates
espcontact
mhm_nav
esp_sp_nav
esp-bebe-nav
esp_sm_nav
 
espdownload
esp email

Download entire media kit
    Reader Profile: Adults   img
  Total Adults: 1,500,000  
     
   
% Comp
 
  Female 99  
  Male 1  
  18-24 27  
  18-34 78
 
  25-34 51  
  35+ 22
 
  Median age 29  
  Married 51  
  Single 49  
  Median HHI $16,200
 
  Attended college +
34  
  Employed 30
 
  Expecting/recently gave birth 91  
  First-time expectant/new moms
29
 
  Experienced expectant/new moms 71  
  Mostly/only Spanish 72
 
  Spanish and English equally
19
 
  Mostly/only English 9  
       
       
  Feeding Plans
 
  Total Adults: 1,500,000  
     
  Currently feeds/plans to feed baby in first three months
% Comp
 
  Any breastfeeding 93  
  Breastfeed only 31  
  Combination breastfeeding and bottle feeding 62  
  Any bottle feeding (net) 66  
  Bottle feed only 4  
 

Don’t know

3  
     
  Plans to breastfeed new baby for how long?
% Comp
 
  2 months or less 4  
  3-6 months
34  
  7-10 months 15  
  11-12 months 32  
  13 months or longer 7  
  Don’t know 9  
  Under 1 year old 53  
  Mostly/only Spanish 72
 
  Spanish and English equally 19  
  Mostly/only English 9  
       
  Education/Employment
 
  Total Adults: 1,500,000  
     
  Education
% Comp
 
  Some high school 14  
  Graduated high school 28  
  Vocational/Technical school 17  
  Graduated college+ 34  
  Attended college+ 17  
     
  Employment
% Comp
 
  Employed 30  
  Full-time 13  
  Part-time 13
 
  On formal maternity leave 4  
  Unemployed 70  
     
  Residence
% Comp
 
  Own
26  
  Rent 66  
  Other 8  
     
  U.S. Born vs. Foreign Born
% Comp
 
  Born in the U.S.
8  
  Foreign born 92  
     
  Born In:
% Comp
 
  Mexico 66  
  South America 9  
  Caribbean 10  
  Central America 4  
  Other 11  
       
  Technology
 
  Total Adults: 1,500,000  
     
  Internet Access
% Comp
 
  Have Internet access 65  
  Do not have Internet access 35  
     
  Hours Spent Online Per Week
% Comp
 
  Median 5.5 hours  
     
  Internet Activities in Past 30 Days:
% Comp
 
  Search pregnancy/baby info 91  
  Email 80  
  Pay bills 47
 
  Buy products/services 33  
  Social networking
33  
  Education/online courses 22  
     
  Cell Phone Ownership
% Comp
 
  Own cell phone
87  
  Don’t own cell phone 13  
     
  Activites
% Comp
 
  Text messaging 90  
  Camera using phone 77
 
  Send picture message
55
 
  International calls 42  
  Web browsing 24
 
  Email 25
 
  Game
22  
  Instant messaging 18  
       
  Reader Profile
 
  Total Adults: 1,500,000  
 

Moms frequently refer to Ser Padres Espera:
Ser Padres Espera is picked up an average of 7 times
• Moms typically spend 56 minutes reading the magazine

 
       
  Take Action as a Result of Reading the Magazine
% Comp
 
  Cut out a coupon for the product advertised 79  
  Saved the magazine for future reference 72  
  Recommended the magazine to others 68
 
  Bought an advertised product 58  
  Discussed articles with others 55
 
  Made plans to buy an advertised product
53  
  Told others about an advertised product 46  
  Spoke to my doctor about something I read 35  
  Cut out an article for future reference
33  
  Visited a web site listed in an advertisement
15  
  Sent for information on an advertised product 14  
  Source: 2011 Reader Study.