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    Reader Profile: Adults   img
  Total Adults: 1,500,000*  
     
   
% Comp
 
  Female 75  
  Male 25  
  18-24 25  
  18-34 77
 
  25-34 52  
  35+ 23
 
  Median age 29.5  
  Median HHI $33,860  
  Married 60  
  Single 40  
  Children 2 and under 75
 
  Children 6 and under 85
 
  Employed 47
 
  Language spoken at home: mostly/only Spanish 62
 
  Born outside U.S. 61  
  Source: MRI Doublebase 2014 Prototype Hispanic readers of Fit Pregnancy or Ser Padres readers who are pregnant/kids < age 1; *Based on controlled circulation and RPC of 3