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  Reader Profile
Total Adults: 1,800,000*
  img
       
  Household
% Comp
 
  Female 80  
  Male 20  
  18-24 22
 
  18-34 62  
  25-34 40  
  35+ 38
 
  Median Age 32.4
 
  Median HHI $29,649
 
  Married 57
 
  Single 43  
  Children 2 and under
62  
  Children 6 and under
83  
  Employed 43  
  Language spoken at home: mostly/only Spanish 65  
  Born outside U.S. 64  
  Source: MRI Doublebase 2014 Prototype Hispanic readers of American Baby or Ser Padres readers with kids age 3 or less; *Based on controlled circulation and RPC of 3