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  Reader Profile
Total Adults: 1,800,000
  img
       
  Household
% Comp
 
  Female 99  
  Male 1  
  Expecting/recently gave birth 97
 
  First-time expectant/new moms 46  
  Experienced expectant/new moms 54  
  Children under 18 years 97
 
  Age 2 years or under 95
 
  Age 3-6 years 36
 
  Age 7-11 years 24
 
  Age 12-17 years 14  
  HH Member expecting baby
10  
  Attended a childbirth education class 32  
  Average HHI $20,400  
  Median HHI $16,400
 
       
  Age
% Comp
 
  18-24
34  
  18-34 88  
  25-29
35  
  30-34 19  
  35-39
9  
  40+
3  
  Median Age
27 years  
  Average Age 27 years  
     
  Marital Status
% Comp
 
  Married 60  
  Single, living with partner 27  
  Single, not living with partner
10  
  Separated/Divorced 3  
       
  Education, Employment, & Residence
% Comp
 
  Some high school 14
 
  Graduated high school 20  
  Vocational/Technical school 19  
  Graduated college+ 10
 
  Attended college+ 31
 
  Employed 33
 
  Full-time 14
 
  Part-time 18
 
  On formal maternity leave 1
 
  Unemployed 67  
  Own 20  
  Rent 70  
  Other 10  
  Born in the U.S.
11  
  Foreign born 89  
  Born in Mexico 64  
  Born in South America 7  
  Born in Caribbean 5  
  Born in Central America 8  
  Born in Other 14  
       
  Language preferred when reading books, magazines or newspapers
% Comp
 
  Only Spanish 40  
  Mostly Spanish, but some English
29
  Spanish and English equally 19  
  Mostly English, but some Spanish 12  
       
  Internet Access
% Comp
 
  Have Internet access (1 in 2 readers have Internet access)
47
 
  At home 36
 
  At work 9  
  Somewhere else 16  
  Do not have Internet access
53  
  Average hours spent online per week (home)
6 hours
 
  Median hours spent online per week (home) 3 hours
 
  Average hours spent online per week (work) 5 hours
 
  Median hours spent online per week (work) 2 hours  
     
  Take Action as a Result of Reading the Magazine
% Comp
 
  Cut out a coupon for the product advertised 70  
  Saved the magazine for future reference 67
 
  Recommended the magazine to others 63
 
  Bought an advertised product 56
 
  Discussed articles with others 50  
  Made plans to buy an advertised product
43  
  Told others about an advertised product 40  
  Spoke to my doctor about something I read 35  
  Cut out an article for future reference
32  
  Visited a web site listed in an advertisement
18  
  Sent for information on an advertised product 17  
       
  Moms frequently refer to Ser Padres Bebé:

Ser Padres Bebé is picked up an average of 8 times
• Moms typically spend 55 minutes reading the magazine
 
  Source: Ser Padres Bebé Reader Study