Fitness® Total Female Audience: 5,801,000

Median Age: 37
Median HHI: $69,923
Median Home Value: $228,771


49% married
32% single
53% any children in household


14% age 18-24
46% age 18-34
66% age 25-49
41% age 35-54

71% attended college/graduated college+

64% HHI $50K+
46% HHI $75K+

65% employed
29% professional/managerial

62% own a home

74% A or B Counties

42% Multi-Cultural

MRI Fall 2011, Base: Women; Numbers reflect percent composition

Fitness Research PDF