Fitness® Total Audience: 5,569,000

Median Age: 35.8
Median HHI: $66,938
Median Home Value: $245,946

46% married
36% single
49% any children in household

49% age 18-34
22% age 35-44
20% age 45-54
9% age 55+

67% attended college+
32% graduated college+

72% HHI $40K+
63% HHI $50K+
45% HHI $75K+

73% employed
32% professional/managerial
57% own a home

 

MRI Spring 2009, Base: Adults; Numbers reflect percent composition