Fitness® Total Audience: 6,642,000
median age: 36
median HHI: $65,459
median home value: $241,180
46% married
37% single
48% any children in household
46% age 18-34
24% age 35-44
19% age 45-54
11% age 55+
66% attended college+
28% graduated college+
72% HHI $40K+
64% HHI $50K+
42% HHI $75K+
75% employed
26% professional/managerial
65% own a home
MRI Fall 2007, Base: Adults; Numbers Reflect Percent Composition
Fitness® Cooks
25% of Fitness 2007 editorial pages are devoted to food and nutrition—#2 among all Meredith titlesFitness readers spend $576 million a week in food stores alone
Fitness reaches 2.6 million moms
When it comes to food, Fitness readers are passionate
86% stick with a brand when they like it
84% eat healthy and pay attention to their nutrition
72% cook meals frequently during a given week
72% buy products from companies they trust even if more expensive
70% buy based on quality, not price
Hall’s Reports YTD 2007, MRI Fall 06
Fitness® Moms
The gatekeepers to a healthy family, nearly 40% of Fitness readers are moms –
that’s more than 2.6 million family decision makers
Fitness reaches moms important to your brand
Nearly 500,000* have children under 2
1 million between 2-6
1.3 million between 6-12
Fitness ranks #1 among women who plan to become a mom in the next 12 months
Fitness is committed to mom and family New Fit Families feature in every issue
Fitness moms are in control,
spending $251 million a week at food stores
86% say when they like a brand, they stick with it
82% try to eat healthy and pay close attention to their nutrition
68% say they buy based on quality, not price
MRI Fall 06
*Sample size is not stable
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Fitness Audience PDF Version |
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Fitness Cooks PDF Version |
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Fitness Moms PDF Version |
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