Audience

Total Adults   4,985,000
 
Age % Composition Index
Age 18-34 38.4 125
Age 25-34 25.6 144
Age 25-49 67.8 152
Age 25-54 75.6 140
Median age: 38.4 yrs.  
 
Education and Employment
Attended/graduated college + 64.8 116
Graduated college + 32.3 116
Employed 62.9 105
 
Household Income
HHI $50,000+ 60.7 106
Median HHI $64,340  
     
Children in Household
Any Kids in household 75.1 187
2+ Kids in household 55.6 237
Kids Age 3-5 31.0 264
Kids Age 6-11 44.1 242
Kids Age 8-12 35.2 220
Kids Age 3-12 61.1 231
Average age of kids: 8.35 yrs.  
 

Source: MRI Doubebase 2013, Base: Adults

Audience

Total Women   3,938,000
Age % Composition Index
18-34 38.1 129
25-34 27.0 156
25-49 68.1 156
25-54 75.7 143
Median age: 38.4 yrs.  
 
Education and Employment
Attended/graduated college + 70.2 122
Graduated college + 35.2 127
Employed 60.2 111
 
Household Income
HHI $50,000+ 60.6 111
Median HHI $66,121  
     
Children in Household
Any Kids in household 75.2 177
2+ Kids in household 56.0 224
Kids Age 3-5 31.5 247
Kids Age 6-11 44.4 231
Kids Age 8-12 34.4 206
Kids Age 3-12 61.1 217
Average age of kids: 8.21 yrs.    

Source: MRI Doublebase 2013, Base: Women