Audience

Total Adults   4,418,000
 
Age % Composition Index
Age 18-34 39 129
Age 25-34 29 165
Age 25-49 69 158
Age 25-54 76 142
Median age: 38.4 yrs.  
 
Education and Employment
Attended/graduated college + 64 111
Graduated college + 31 107
Employed 63 104
 
Household Income
HHI $50,000+ 62 107
Median HHI $67,063  
     
Children in Household
Any Kids in household 77 196
2+ Kids in household 55 236
Kids Age 3-5 24 216
Kids Age 6-11 48 258
Kids Age 8-12 39 245
Kids Age 3-12 61 233
Average age of kids: 8.35 yrs.  
 

Source: MRI Doubebase 2014, Base: Adults

Audience

Total Women   3,854,000
Age % Composition Index
18-34 41 140
25-34 31 179
25-49 70 163
25-54 75 145
Median age: 37.9 yrs.  
 
Education and Employment
Attended/graduated college + 69 117
Graduated college + 33 115
Employed 62 113
 
Household Income
HHI $50,000+ 65 116
Median HHI $69,186  
     
Children in Household
Any Kids in household 77 186
2+ Kids in household 55 222
Kids Age 3-5 25 207
Kids Age 6-11 49 248
Kids Age 8-12 39 233
Kids Age 3-12 62 224
Average age of kids: 8.5 yrs.    

Source: MRI Doublebase 2014, Base: Women