2008 Regional Advertising Rates

Effective January 2008 Issue

Regional rates apply for circulation bought at the state level or by regional area.
Minimum regional buy: $6,010 gross

Four-Color CPM

Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $113.47 $87.08 $68.98 $52.59

500,000 - 999,999 104.83 76.40 60.28 47.98

1,000,000 - 1,999,999 95.18 69.27 53.59 43.60

2,000,000 - 2,999,999 89.72 64.95 50.17 41.57

3,000,000 - 3,799,999 85.05 61.63 47.70 38.93

Two-Color CPM

Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $111.63 $83.37 $66.18 $43.70

500,000 - 999,999 102.42 73.60 57.87 38.93

1,000,000 - 1,999,999 93.31 65.39 51.46 34.83

2,000,000 - 2,999,999 87.64 61.52 47.75 32.64

3,000,000 - 3,799,999 83.37 58.54 45.39 31.02

Black & White CPM

Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $95.17 $71.35 $55.28 $37.37

500,000 - 999,999 87.64 62.70 48.54 33.03

1,000,000 - 1,999,999 79.50 55.79 42.75 29.66

2,000,000 - 2,999,999 74.89 52.59 40.50 27.97

3,000,000 - 3,799,999 71.18 50.00 38.32 26.46

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