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2009 Regional Advertising Rates

Effective January 2009 Issue

Regional rates apply for circulation bought at the state level or by regional area.
Minimum regional buy: $6,400 gross

Four-Color CPM
Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $120.28 $92.30 $73.12 $55.75
500,000 - 999,999 111.12 80.98 63.90 50.86
1,000,000 - 1,999,999 100.89 73.43 56.81 46.22
2,000,000 - 2,999,999 95.10 68.85 53.18 43.65
3,000,000 - 3,799,999 90.15 65.33 50.56 41.27


Two-Color CPM
Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $118.33 $88.37 $70.15 $46.32
500,000 - 999,999 108.57 78.02 61.34 41.27
1,000,000 - 1,999,999 98.91 69.31 54.55 36.92
2,000,000 - 2,999,999 92.90 65.21 50.62 34.60
3,000,000 - 3,799,999 88.37 62.05 48.11 32.88


Black & White CPM
Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $100.88 $75.63 $58.60 $39.61
500,000 - 999,999 92.90 66.46 51.45 35.01
1,000,000 - 1,999,999 84.27 59.14 45.32 31.44
2,000,000 - 2,999,999 79.38 55.75 42.93 29.65
3,000,000 - 3,799,999 75.45 53.00 40.62 28.05


Rate Base: 3.8 million



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