The Family Circle Reader
FAMILY CIRCLE CELEBRATES TODAY'S FAMILY AND CHAMPIONS THE WOMEN ATITS CENTER.
Family Circle delivers essential advice for tough parenting challenges; provides fun suggestions for family activities; offers healthy and delicious recipes; and showcases projects to create a comfortable home.
Family Circle helps readers look and feel their best by delivering the latest health, diet and fitness news, and beauty and fashion tips.
Rate Base: 3.8 million
| Demographic | (000) | % Comp |
| Women | 19,015 | 100% |
| Age 18-34 | 3,251 | 17.1 |
| Age 18-49 | 9,265 | 48.7 |
| Age 25-54 | 10,471 | 55.1 |
| Age 25-49 | 8,161 | 42.9 |
| Median Age | 50.5 Years | |
| Household Income | ||
| HHI $35,000+ | 12,743 | 67.0% |
| HHI $40,000+ | 11,686 | 61.5 |
| HHI $50,000+ | 9,959 | 52.4 |
| HHI $60,000+ | 8,166 | 42.9 |
| Median HHI | $52,516 | |
| Marital Status | ||
| Married | 11,199 | 58.9% |
| Home Ownership | ||
| Own Home | 14,625 | 76.9% |
| Median Home Value | $186,087 | |
| Education | ||
| Att/Grad College+ | 10,215 | 53.7% |
| Employment | ||
| Employed F/T or P/T | 10,611 | 55.8% |
| Professional/Managerial | 3,980 | 20.9 |
| Children | ||
| Parent | 6,393 | 33.6% |
| Families (Married and Parent) | 4,364 | 23.0 |
| Any Child 0-17 years | 7,444 | 39.1 |
| Mom w/Children 7-12 years | 3,533 | 18.6 |
| Mom w/Children 13-17 years | 3,459 | 18.2 |
| Influentials | ||
| 3+ Public Activities | 2,095 | 11.0% |
| Gatekeepers | ||
| Principal Shopper | 17,289 | 90.9% |
Source: 2008 Spring MRI, Base: Women
Family Circle Readers Are Loyal
"Although I subscribe to many beautiful magazines, Family Circle is the only magazine I read cover to cover." — Denise Nyland
Family Circle readers are moms whose primary concern is the health and well-being of their family. With a 75-year legacy, Family Circle is their most trusted source of information for taking care of themselves and the ones they love. This unique relationship creates an intimate bond, an emotional connection between the magazine and its readers.
Source: Vista Print Effectiveness Rating Service, May 2008
Our Readers Take Action on Your Ads
Family Circle readers are the most responsive readers in the women's service field. Most importantly for advertisers, for the past 17 years, Family Circle readers have ranked #1 in taking action on ads.
"I've been buying Family Circle for many years. This morning I picked up the issue...and it took my whole lunch hour to go through it twice. I used 38 sticky notes to mark things I'd like to do or make!" — Donna Allard
"After finishing the article ‘Sleepless Beauty,' I set out with my shopping list and purchased the Clean & Clear Cleanser, Nivea Visage Simply Glowing and the Calgon Body Mist. I am totally delighted with the results." — Kristie Richerson
The end result? Family Circle's environment creates stronger connections to readers, increases brand loyalty and delivers a powerful return on your investment.
For more information, contact your Family Circle Account Manager or
Carey Witmer, Publisher, 212-551-6956 or carey.witmer@meredith.com