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circulation



2012 Regional Advertising Rates

Effective January 2012 Issue

Regional rates apply for circulation bought at the state level or by regional area.
Minimum regional buy: $7,550 gross

Four-Color CPM
Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $134.00 $102.83 $81.46 $62.10
500,000 - 999,999 123.79 90.22 71.18 56.66
1,000,000 - 1,999,999 112.40 81.80 63.28 51.49
2,000,000 - 2,999,999 105.95 76.70 59.25 48.63
3,000,000 - 3,999,999 100.43 72.78 56.33 45.97


Two-Color CPM
Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $131.82 $98.45 $78.15 $51.60
500,000 - 999,999 120.95 86.91 68.34 45.97
1,000,000 - 1,999,999 110.19 77.22 60.77 41.13
2,000,000 - 2,999,999 103.49 72.65 56.39 38.54
3,000,000 - 3,999,999 98.45 69.13 53.60 36.63


Black & White CPM
Circulation Page 2/3 Page 1/2 Page 1/3 Page

up to 499,999 $112.39 $84.26 $65.28 $44.13
500,000 - 999,999 103.49 74.04 57.32 39.00
1,000,000 - 1,999,999 93.88 65.88 50.48 35.03
2,000,000 - 2,999,999 88.44 62.10 47.83 33.03
3,000,000 - 3,999,999 84.06 59.04 45.25 31.25


Rate Base: 4.0 million



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