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readership

circulation



The Family Circle Reader

Rate Base: 4 million


Demographic
(000)
% Comp
Women
15,638
100%

Age    
Age 18-34
2,572
16.4
Age 18-49
7,052
45.1
Age 25-49
6,435
41.4
Age 25-54
8,465
54.1
Median Age
52
 

Household Income
HHI $30,000+
11,968
76.5
HHI $40,000+
10,221
65.4
HHI $50,000+
8,797
56.3
HHI $60,000+
7,618
48.7
Median HHI
$58,321

Marital Status
Married
9,394
60.1

Home Ownership
Own Home
11,983
76.6
Median Home Value
$190,538

Education
Any College
9,379
60

Children
Parent
5,194
33.2
HH w/Kids 6 Years or Younger
2,877
18.4
HH w/Tweens (Ages 7-12)
2,932
18.7
HH w/Tweens (Ages 13-17)
2,843
18.2
HH w/Tweens and Teens (Ages 7-17)
4,591
29.4




FAMILY CIRCLE Readers Are Loyal*
Family Circle readers are moms whose primary concern is the health and well-being of their family. With a 79-year legacy, Family Circle is their most trusted source of information for taking care of themselves and the ones they love. This unique relationship creates an intimate bond, an emotinal connection between the magazine and its readers.
  • 43% of Family Circle readers have read 4 of the last 4 issues
  • Nearly half (49%) of Family Circle readers rate it as their favorite/very good
  • 2.8 million Family Circle readers say Family Circle is one of their favorites
*MRI Fall 2011; Base: Women



More Readers Who Take Action
Because Family Circle readers are highly engaged consumers, ads in Family Circle really pay off. Family Circle outperforms all women’s lifestyle titles and ranks #1 in number of readers who noted or took action on ads.*

*MRI Starch; January 2010–June2011


The end result? Family Circle's environment creates stronger connections to readers, increases brand loyalty and delivers a powerful return on your investment.


CONTACT
For more information, contact your Family Circle Account Manager or
Brendan Smyth
VP/Associate Publisher, Advertising
212.551.6930
brendan.smyth@meredith.com



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