The Family Circle Reader
Rate Base: 4 million| Demographic | (000) |
% Comp |
| Women | 15,638 |
100% |
| Age | ||
| Age 18-34 | 2,572 |
16.4 |
| Age 18-49 | 7,052 |
45.1 |
| Age 25-49 | 6,435 |
41.4 |
| Age 25-54 | 8,465 |
54.1 |
| Median Age | 52 |
|
| Household Income | ||
| HHI $30,000+ | 11,968 |
76.5 |
| HHI $40,000+ | 10,221 |
65.4 |
| HHI $50,000+ | 8,797 |
56.3 |
| HHI $60,000+ | 7,618 |
48.7 |
| Median HHI | $58,321 |
|
| Marital Status | ||
| Married | 9,394 |
60.1 |
| Home Ownership | ||
| Own Home | 11,983 |
76.6 |
| Median Home Value | $190,538 |
|
| Education | ||
| Any College | 9,379 |
60 |
| Children | ||
| Parent | 5,194 |
33.2 |
| HH w/Kids 6 Years or Younger | 2,877 |
18.4 |
| HH w/Tweens (Ages 7-12) | 2,932 |
18.7 |
| HH w/Tweens (Ages 13-17) | 2,843 |
18.2 |
| HH w/Tweens and Teens (Ages 7-17) | 4,591 |
29.4 |
FAMILY CIRCLE Readers Are Loyal*
Family Circle readers are moms whose primary concern is the health and well-being of their family. With a 79-year legacy, Family Circle is their most trusted source of information for taking care of themselves and the ones they love. This unique relationship creates an intimate bond, an emotinal connection between the magazine and its readers.
- 43% of Family Circle readers have read 4 of the last 4 issues
- Nearly half (49%) of Family Circle readers rate it as their favorite/very good
- 2.8 million Family Circle readers say Family Circle is one of their favorites
More Readers Who Take Action
Because Family Circle readers are highly engaged consumers, ads in Family Circle really pay off. Family Circle outperforms all women’s lifestyle titles and ranks #1 in number of readers who noted or took action on ads.*
*MRI Starch; January 2010–June2011
The end result? Family Circle's environment creates stronger connections to readers, increases brand loyalty and delivers a powerful return on your investment.
CONTACT
For more information, contact your Family Circle Account Manager or
Brendan Smyth
VP/Associate Publisher, Advertising
212.551.6930
brendan.smyth@meredith.com
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