 |
|
| AUDIENCE PROFILE — WOMEN (000) |
|
| AUDIENCE |
| |
Audience |
Composition |
| Women |
31,503 |
100.00% |
| |
| AGE |
| |
Audience |
Composition |
| 18-34 |
6,046 |
19.2% |
| 18-49 |
16,227 |
51.5% |
| 25-49 |
14,370 |
45.6% |
| 35-49 |
10,181 |
32.3% |
| 25-54 |
17,868 |
56.7% |
| Median Age 49.4 |
| |
| HOUSEHOLD INCOME |
| |
Audience |
Composition |
| $50,000+ |
18,436 |
58.5% |
| $60,000+ |
15,582 |
49.5% |
| $75,000+ |
12,275 |
39.0% |
| $100,000+ |
7,834 |
24.9% |
| Median Household Income
$59,405 |
| |
| MARITAL STATUS |
| |
Audience |
Composition |
| Married |
19,749 |
62.7% |
| |
| HOME OWNERSHIP |
| |
Audience |
Composition |
| Own Home |
24,833 |
78.8% |
| Median Home Value $210,058 |
| |
| EDUCATION/EMPLOYMENT |
| |
Audience |
Composition |
| Attd/Grad College+ |
18,391 |
58.4% |
| Graduated Colege |
8,168 |
25.9% |
| Employed |
18,857 |
59.9% |
| |
| CHILDREN IN HOUSEHOLD |
| |
Audience |
Composition |
| Parent |
10,931 |
34.7% |
| Families (Married & Parents) |
8,141 |
25.8% |
| Any Child Under 18 |
12,873 |
40.9% |
| |
| INFLUENTIALS |
| |
Audience |
Composition |
| 3+ Public Activities |
3,528 |
11.2% |
Readers per copy: 4.09 |
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Source: MRI Spring 2008 |
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