 |
|
| AUDIENCE PROFILE — ADULTS (000) |
|
| DEMOGRAPHIC |
| |
Audience |
Composition |
| Adults |
39,650 |
100.00% |
| Women |
31,503 |
79.5% |
| Men |
8,147 |
20.5% |
| |
| AGE |
| |
Audience |
Composition |
| 18-34 |
7,839 |
19.8% |
| 18-49 |
20,625 |
52.0% |
| 25-49 |
18,212 |
45.9% |
| 35-49 |
12,785 |
32.2% |
| 25-54 |
22,636 |
57.1% |
| Median Age 49.2 |
| |
| HOUSEHOLD INCOME |
| |
Audience |
Composition |
| $50,000+ |
23,625 |
59.6% |
| $60,000+ |
20,125 |
50.8% |
| $75,000+ |
15,623 |
39.4% |
| $100,000+ |
10,118 |
25.5% |
| Median Household Income
$61,001 |
| |
| MARITAL STATUS |
| |
Audience |
Composition |
| Married |
25,517 |
64.4% |
| |
| HOME OWNERSHIP |
| |
Audience |
Composition |
| Own Home |
31,220 |
78.7% |
| Median Home Value $209,282 |
| |
| EDUCATION/EMPLOYMENT |
| |
Audience |
Composition |
| Attd/Grad College+ |
22,940 |
57.9% |
| Graduated College+ |
10,468 |
26.4% |
| Employed |
24,466 |
61.7% |
| Dual Income Household |
12,993 |
32.8% |
| |
| CHILDREN IN HOUSEHOLD |
| |
Audience |
Composition |
| Parent |
13,905 |
35.1% |
| Families (Married & Parents) |
10,700 |
27.0% |
| Any Child Under 18 |
16,331 |
41.2% |
| |
| INFLUENTIALS |
| |
Audience |
Composition |
| 3+ Public Activities |
4,577 |
11.5% |
| |
|
|
| Readers per copy: 5.15 |
|
|
Source: MRI Spring 2008 |
|
|
|
|
|
