 |
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| AUDIENCE PROFILE — ADULTS (000) |
|
| DEMOGRAPHIC |
| |
Audience |
Composition |
| Adults |
39,132 |
100.00% |
| Women |
31,011 |
79.2% |
| Men |
8,121 |
20.8% |
| |
| AGE |
| |
Audience |
Composition |
| 18-34 |
7,621 |
19.5% |
| 18-49 |
20,070 |
51.3% |
| 35-49 |
12,449 |
31.8% |
| 25-54 |
22,407 |
57.3% |
| Median Age 49.4 |
| |
| HOUSEHOLD INCOME |
| |
Audience |
Composition |
| $50,000+ |
23,066 |
58.9% |
| $60,000+ |
19,823 |
50.7% |
| $75,000+ |
15,152 |
38.7% |
| $100,000+ |
9,332 |
23.8% |
| Median Household Income
$60,826 |
| |
| MARITAL STATUS |
| |
Audience |
Composition |
| Married |
25,326 |
64.7% |
| |
| HOME OWNERSHIP |
| |
Audience |
Composition |
| Own Home |
30,843 |
78.8% |
| Median Home Value $216,837 |
| |
| EDUCATION |
| |
Audience |
Composition |
| Attd/Grad College+ |
22,712 |
58.0% |
| |
| CHILDREN IN HOUSEHOLD |
| |
Audience |
Composition |
| Any Children Under 18 |
15,935 |
40.7% |
| |
| EMPLOYMENT |
| |
Audience |
Composition |
| Employed |
24,147 |
61.7% |
| Readers per copy: 5.08 |
|
|
Source: MRI Fall 2007 |
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