DIRECT RESPONSE RATES

2008 Home Shopping Connection

  1 Issue 4 Issues 8 Issues 12 Issues
4-Color
Page $382,700 $363,600 $344,400 $325,300
2/3 Page (Vertical) 293,000 278,400 263,700 249,100
1/2 Page/Digest 231,700 220,100 208,500 196,900
2/3 Page 174,500 165,800 157,100 196,900
5" (70 Lines) 65,800 65,400 61,900 58,500
4" (56 Lines) 55,100 52,300 49,600 46,800
3" (42 Lines) 41,600 39,500 37,400 35,400
2 1/2" ( 35 Lines) 34,700 33,000 31,200 29,500
 
Black & White
Page $316,500 $300,700 $284,900 $269,000
2/3 Page (Vertical) 224,500 213,300 202,100 190,800
1/2 Page/Digest 168,600 160,200 151,700 143,300
1/3 Page 112,600 107,000 101,300 95,700
5" (70 Lines) 53,800 51,100 48,400 45,700
4" (56 Lines) 43,000 40,900 38,700 36,600
3" (42 Lines) 32,300 30,700 29,100 27,500
2 1/2" ( 35 Lines) 26,900 25,600 24,200 22,900
2"(28 Lines) 21,600 20,500 19,400 18,400
1 1/2" ( 21 Lines) 16,200 15,400 14,600 13,800
Per Line 700      

 

  • Minimum unit qualifying for frequency discount is 21 lines. Minimum depth for single column, 14 lines (one inch); for two columns, 28 lines.

  • 2-color production — Contact your representative for availability and cost if a special ink or 2-color process is required.

  • National Edition Rate Base: 7,600,000

 



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