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| 2008 NATIONAL EDITION RATES |
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Rate Base 7,600,000
| 4-Color |
| Page |
$428,900 |
| 2/3 Page |
$339,700 |
| 1/2 Page/Digest |
$279,400 |
| 1/3 Page |
$207,400 |
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| Black & White |
| Page |
$354,500 |
| 2/3 Page |
$270,200 |
| 1/2 Page/Digest |
$223,600 |
| 1/3 Page |
$147,800 |
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| Covers - Non Cancelable |
| 2nd Cover (4-Color) |
$536,100 |
| 3rd Cover (4-Color) |
$514,700 |
| 4th Cover (4-Color) |
$621,900 |
National Edition Information
- No extra charge for standard bleed units.
- Special units and inserts – rates on request.
- 2-color production — Contact your representative for availability and cost if a
special ink or 2-color process is required.
- Publisher will treat all position stipulations on insertion orders as requests.
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Circulation Guarantee
The Magazine is a member of the Audit Bureau of Circulation (ABC). The following rate base guarantee is based on the ABC’s reported circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees circulation
to national advertisers by brand of advertised product or service. In the event the audited twelve (12)-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of audited ABC statements for the period of shortfall. Rebates will be calculated based on the difference between the
stated rate base at time of publication and the ABC audited twelve (12)-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the ABC are used by Publisher only as a basis for determining the Magazine’s advertising rates. |
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