2008 HOME SHOPPING CONNECTION
Direct Response: Back-of-Book
Direct Response rates are applicable only to direct response firms who sell their products direct by mail. All orders placed direct rather than through a recognized advertising agency must be prepaid by ad close date. The Publisher reserves the right to decline any advertisement. All direct response ads are positioned at the discretion of the Publisher, and allowance will not be issued based on positioning.

When placing an advertisement either directly or through a recognized agency, direct response firms, except those offering personalized merchandise, agree to refund full price of any advertised item should it be returned by a dissatisfied purchaser. Direct Response firms must agree that if shipment of merchandise is
not made in 30 days from receipt of order, the buyer will be notified of delay and given the right to full refund if the delivery date is unsatisfactory. No allowance
will be made for errors in key numbers.

Discounts
The Direct Response rate schedule is based on frequency. Short rates to rate card apply for unfulfilled frequency commitments. To earn these discounts, national direct response advertisements will be positioned in the Home Shopping Connection section. Other discounts do not apply. Special units do not qualify.

Regional Direct Response
Direct Response advertisers may purchase regional ads of 1/3 page or larger in
a minimum of 1,000,000 circulation. Ads will appear in the regional section and
not in the Home Shopping Connection section. Rates are based on regional rates.