750,000 annual circulation - 2 printings a year
American Baby’s Welcome Issue is mailed weekly to women in their first and second trimesters, immediately after they subscribe, giving you the earliest prenatal reach.
Distributed by direct mail within two weeks of subscribing to American Baby.
demographic profile
| Median age | 31 | |
| Attended/Graduated college | 50% | |
| Employed | 54% | |
| First-time parents | 20% | |
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Source: MRI Spring 2007
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