750,000 annual circulation - 2 printings a year

American Baby’s Welcome Issue is mailed weekly to women in their first and second trimesters, immediately after they subscribe, giving you the earliest prenatal reach. Distributed by direct mail within two weeks of subscribing to American Baby.

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demographic profile

	Median age	31
	Attended/Graduated college	50%
	Employed	54%
	First-time parents	20%

Source: MRI Spring 2007