750,000 annual circulation - 2 printings a year
Espera is the only lifestyle magazine for expectant mothers featuring editorial on what to expect during pregnancy and preparing for baby's arrival. Also covers all mom needs to know about prenatal health, beauty, nutrition, baby care, and an introduction to all products that baby will need.
Distributed through OB-GYN offices in the American Baby Sampler Pronto Serás Mamá.
demographic profile
| Median age | 27 | |
| Any college | 33% | |
| Employed | 30% | |
| Married/living with partner | 91% | |
| First-time mother | 41% | |
| Child <3 years | 7% | |
| Child 3–6 years old | 33% | |
| Child 7–11 years old | 25% |
Source: 2004 Espera Reader Study, Simmons Market Research Bureau