2,300,000 annual circulation - 2 printings a year

The birth of a child drives new needs, new habits and ultimately new buying patterns.  American Baby Childbirth Guide reaches 90% of first-time expectant mothers and offers advice on everything they need for this new adventure, including lots of products!

Distributed in the third trimester through 8,500 certified childbirth educators through American Baby Sampler for Expectant Parents.

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demographic profile

	Pregnant	100%
	Median age	27
	Any college	77%
	Employed	82%
	First-time parents	68%

Source: 2003 Childbirth Reader Study, David Burnett & Associates