600,000 annual circulation - 1 printings a year
Ser Padres Bebé is a trusted guide to baby's first year, including important milestones and health issues organized by baby's age.
Distributed in maternity wards through the Ser Padres Bebé Sampler.
demographic profile
| Median age | 27 |
|
| Any college | 31% |
|
| Employed | 33% |
|
| Married/living with partner | 87% |
|
| First-time mother | 46% |
|
| Child <3 years | 100% |
|
| Child 3–6 years old | 36% |
|
| Child 7–11 years | 24% |
Source: 2004 12 Meses Reader Study, Simmons Market Research Bureau