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From the moment a woman knows she is pregnant, through her child’s preschool years, she turns to the leader…American Baby. 

  • #1 brand for expecting and new moms, providing nearly 6 million women with everything they need to know about pregnancy, family wellness, juvenile products, beauty, home and more.
  • American Baby also understands that our readers are bright, vibrant, multi-faceted women – who just happen to be new moms.  Their changing bodies and roles create a new set of personal care needs and information demands. 
  • 62% of our readers also have an older child in the home and American Baby is their source for guidance on issues concerning their toddlers and preschoolers. 

Simply put, American Baby is a mom’s best resource and a prime place to get your message across to a vital audience of young women. 

Source: MRI Doublebase 2007


strong editorial mix

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Page counts based on November 2006 to November 2007 issues. For Mom: 166 pages, For Baby 182 pages, For The Growing Family: 186 pages, Lifestyle: 78 pages


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