3,000,000 annual circulation - 3 printings a year

Written by the editors of American Baby, First Year of Life provides new moms with everything they need to know about their baby’s first year. Unique month-by-month format offers targeted ad positioning in the month most relevant to your product message.

Distributed by nurses in 4,000 maternity wards through the American Baby Sampler for New Parents.

demographic profile

	New moms	100%
	Median age	27
	Any college	65%
	First-time parent	54%
	Child 2–5	67%

2003 First Year of Life Reader Study, David Burnett & Associates

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