2,300,000 annual circulation - 2 printings a year
The birth of a child drives new needs, new habits and ultimately new buying patterns. American Baby Childbirth Guide reaches 90% of first-time expectant mothers and offers advice on everything they need for this new adventure, including lots of products!
Distributed in the third trimester through 8,500 certified childbirth educators through American Baby Sampler for Expectant Parents.
demographic profile
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Pregnant | 100% |
| Median age | 27 | |
| Any college | 77% | |
| Employed | 82% | |
| First-time parents | 68% | |
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Source: 2003 Childbirth Reader Study, David Burnett & Associates
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Printable Version |  |
PDF Version |