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Adult Demographic Profile

    Audience (000) % Comp Index
Adults 5,109 100.0 100
Women 4,670 91.4 177
18–34 3,272 64.0 209
18–49 4,523 88.5 154
Median Age 31.4
Median HHI $40,721
Married 2,834 55.5 103
2+ Children in Household 2,523 49.4 210
Child <1 Year 1,240 24.3 572
Pregnant or Parent with Child <1 Year 1,811 35.4 685
First-Time Moms 822 16.1 924
Source: MRI Doublebase 2013, Base: Adults

Women Demographic Profile

    Audience (000) % Comp Index
Women 4,670 100.0 100
18–34 2,956 63.3 214
18–49 4,104 87.9 157
Median Age 31.4
Median HHI $40,564
Married 2,539 54.4 104
2+ Children in Household 2,342 50.1 201
Child <1 Year 1,127 24.1 515
Pregnant or Parent with Child <1 Year 1,698 36.4 560
First-Time Moms 822 17.6 522
Source: MRI Doublebase 2013, Base: Women

 

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