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Adult Demographic Profile

    Audience (000) % Comp Index
Adults 5,096 100 100
Women 4,448 87 168
18–34 3,230 63 209
18–49 4,510 89 157
Median Age 31.9
Median HHI $40,565
Married 2,781 55 102
2+ Children in Household 2,738 54 231
Child <1 Year 1,414 28 652
Pregnant or Parent with Child <1 Year 1,938 38 753
First-Time Moms 519* 10 672
Source: MRI Doublebase 2014, Base: Adults

Women Demographic Profile

    Audience (000) % Comp Index
Women 4,448 100 100
18–34 2,874 65 220
18–49 3,910 88 160
Median Age 31.6
Median HHI $40,214
Married 2,408 54 105
2+ Children in Household 2,480 56 227
Child <1 Year 1,215 27 517
Pregnant or Parent with Child <1 Year 1,739 39 619
First-Time Moms 519* 12 399
Source: MRI Doublebase 2014, Base: Women
*Sample size is less than 50

 

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