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Adult Demographic Profile

    Audience (000) % Comp Index
Adults 6,163 100 100
Women 5,562 90.2 175
Age 18–34 3,994 64.8 211
Age 18–49 5,598 90.8 156
Median Age 31.3
Median HHI $45,328
Married 3,325 54.0 100
2+ Children in Household 2,901 47.1 202
Child <1 Year 1,318 21.4 589
Pregnant with Child <1 Year 1,722 27.9 929
First-Time Moms 914 14.8 900
Source: MRI Fall 2011

Women Demographic Profile

    Audience (000) % Comp Index
Women 5,562 100 100
Age 18–34 3,581 64.4 218
Age 18–49 5,030 90.4 160
Median Age 31.4
Median HHI $44,514
Married 2,965 53.3 102
2+ Children in Household 2,716 48.8 202
Child <1 Year 1,173 21.1 526
Pregnant with Child <1 Year 1,722 31.0 532
First-Time Moms 914 16.4 515
Source: MRI Fall 2011, Base: Women

 

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