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Adult Demographic Profile

    Audience (000) % Comp Index
Adults 5,323 100 100
Women 4,863 91.4 177
Age 18–34 3,435 64.5 210
Age 18–49 4,790 90.0 156
Median Age 31.3
Median HHI $45,914
Married 2,929 55.0 102
2+ Children in Household 2,487 46.7 200
Child <1 Year 1,387 26.1 613
Pregnant or Parent with Child <1 Year 1,789 33.6 1070
First-Time Moms 991 18.6 1029
Source: MRI Spring 2012

Women Demographic Profile

    Audience (000) % Comp Index
Women 4,863 100 100
Age 18–34 3,111 64.0 216
Age 18–49 4,349 89.4 159
Median Age 31.3
Median HHI $46,115
Married 2,633 54.1 104
2+ Children in Household 2,311 47.5 197
Child <1 Year 1,267 26.1 541
Pregnant or Parent with Child <1 Year 1,789 36.8 604
First-Time Moms 991 20.4 581
Source: MRI Spring 2012, Base: Women

 

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