Audience
Adult Demographic Profile
| Total adults | 6.6 million |
|||||
| Median age | 31.0 |
|||||
| Median HHI | $47,138 |
|||||
| Median home value |
|
$157,950 |
||||
| Age | % Comp |
Audience (000) |
% Coverage |
|||
| Age 18-34 | 66.1 |
4,369 |
6.4 |
|||
| Age 18-49 | 91.6 |
6,049 |
4.5 |
|||
| Age 25-49 | 67.7 |
4,475 |
4.2 |
|||
| Age 25-54 | 71.5 |
4,727 |
3.7 |
|||
|
||||||
| Education |
|
|
||||
| Attended/graduated college+ | 52.9 |
3,492 |
2.9 |
|||
| Graduated college+ | 20.6 |
1,359 |
2.3 |
|||
| Employment and Income | ||||||
| Employed | 59.0 |
3,893 |
5.8 |
|||
| HHI $50,000+ | 48.0 |
3,173 |
2.5 |
|||
| Family Size | ||||||
| 2+ children in household | 47.5 |
3,138 |
5.9 |
|||
Source: MRI Spring 2009
Female Demographic Profile
| Total women | 5.6 million |
|||||
| Median age | 30.5 |
|||||
| Median HHI | $45,142 |
|||||
| Median home value |
|
$146,704 |
||||
| Age | % Comp |
Audience (000) |
% Coverage |
|||
| Age 18-34 | 66.7 |
3,786 |
11.1 |
|||
| Age 18-49 | 91.7 |
5,208 |
7.7 |
|||
| Age 25-49 | 66.0 |
3,749 |
7.0 |
|||
| Age 25-54 | 69.7 |
3,960 |
6.2 |
|||
|
||||||
| Education |
|
|
||||
| Attended/graduated college+ | 52.0 |
2,954 |
4.6 |
|||
| Graduated college+ | 19.4 |
1,100 |
3.6 |
|||
| Employment and Income | ||||||
| Employed | 54.4 |
3,089 |
9.2 |
|||
| HHI $50,000+ | 47.1 |
2,675 |
4.2 |
|||
| Family Size | ||||||
| 2+ children in household | 50.5 |
2,868 |
9.7 |
|||
Source: MRI Spring 2009, Base: Women
© 2009 Meredith Corporation.